I always get landing page inspiration from unlikely sources—like baseball games, gymnastics class, Starbucks and The Howard Stern Show. And I usually unearth conversion optimization concepts buried in books where you might not expect it to find it. To that end, here’s a quick list of some of my favorite ‘conversion optimization’ books. For those of you Amazon.com fans, I made a handy list of these over there.
- The Art of Choosing
by Sheena Iyengar - Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam - The Buyershphere Project: How Businesses Buy From Businesses in the Digital Marketplace
by Gord Hotchkiss - Covert Persuasion: Psychological Tactics and Tricks to Win the Game
by Kevin Hogan and James Speakman - How We Decide
by Jonah Lehrer - The Paradox of Choice: Why More is Less
by Barry Schwartz - Permission Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin - Persuasion: The Art of Getting What you Want
by Dave Lakhani - Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal
by Oren Klaff - Predictably Irrational: The Hidden Forces That Shape our Decisions
by Dan Ariely - Presentation Zen: Simple Ideas of Presentation Design and Delivery
by Garr Reynolds - Purple Cow: Transform your Business by Being Remarkable
by Seth Godin - Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman and Rom Brafman - Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik - Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
Let’s add to the list—I can’t wait to hear what your favorite conversion optimization books are!