I always get landing page inspiration from unlikely sources—like baseball gamesgymnastics classStarbucks and The Howard Stern Show. And I usually unearth conversion optimization concepts buried in books where you might not expect it to find it. To that end, here’s a quick list of some of my favorite ‘conversion optimization’ books. For those of you Amazon.com fans, I made a handy list of these over there.

  1. The Art of Choosing
    by Sheena Iyengar
  2. Back of the Napkin: Solving Problems and Selling Ideas with Pictures
    by Dan Roam
  3. The Buyershphere Project: How Businesses Buy From Businesses in the Digital Marketplace
    by Gord Hotchkiss
  4. Covert Persuasion: Psychological Tactics and Tricks to Win the Game
    by Kevin Hogan and James Speakman
  5. How We Decide
    by Jonah Lehrer
  6. The Paradox of Choice: Why More is Less
    by Barry Schwartz
  7. Permission Marketing: Turning Strangers into Friends and Friends into Customers
    by Seth Godin
  8. Persuasion: The Art of Getting What you Want
    by Dave Lakhani
  9. Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal
    by Oren Klaff
  10. Predictably Irrational: The Hidden Forces That Shape our Decisions
    by Dan Ariely
  11. Presentation Zen: Simple Ideas of Presentation Design and Delivery
    by Garr Reynolds
  12. Purple Cow: Transform your Business by Being Remarkable
    by Seth Godin
  13. Sway: The Irresistible Pull of Irrational Behavior
    by Ori Brafman and Rom Brafman
  14. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
    by Avinash Kaushik
  15. Zag: The Number One Strategy of High-Performance Brands
    by Marty Neumeier

Let’s add to the list—I can’t wait to hear what your favorite conversion optimization books are!