As an integrated part of an Inbound Marketing approach, email marketing is used to reach out to your prospect list, promote your latest content offers and attract those prospects to your website to download. Along with social media platforms like Facebook, LinkedIn and Twitter, email marketing is an opportunity to alert prospects to valuable content and turn them into leads.
Is it effective? It sure is:
- According to Direct Marketing Association, email marketing had an average ROI of $40.56 in 2011
- Email is the preferred method of commercial communication by 74% of all adults online
(Merkle “View From the Digital Inbox 2011)
- eConsultancy’s sixth annual Email Marketing Census, 2012, found that the vast majority of companies (70%) rate email as ‘excellent’ or ‘good’ for ROI
- On average, each U.S. Internet user engages with 11.8 brands via email, more than Facebook (9.4 brands) and Twitter (7.9 brands), according to ExactTarget “Subscribers, Fans & Followers: The Social Profile” 2010
- At least 64% of U.S. Internet users want marketers to target them – to demonstrate a knowledge of the types of products or services the recipients like in their email marketing messages. (e-Dialog “Manifesto for E-mail Marketers: Consumer Demand Relevance” 2010)
But there have always been nagging concerns about email marketing, the most common of which are, according to the Direct Marketing Association:
- Conversion rates – Are recipients taking action, turning themselves into qualified leads?
- Click-rates – After opening the email, are people clicking through to your website?
- Deliverability – Are the emails getting to the recipients or are they seen as spam?
Creating an email campaign that provides relevant information, generates interest, gets the reader to move on to your website, and gets past spam filters is somewhat of a science.
That’s why Weidert Group is offering “10 Ways To Make Your Email Marketing More Effective” – a brief overview of some basic requirements of hard-working emails. Use this Tip Sheet each time you craft an email to polish up your prose, add some critical elements, and avoid pitfalls that erode effectiveness.
Go ahead – you know you want to download it!
Email is just one way to promote your blog to prospects. Download “8 Effective Ways To Promote Your Blog” to find more!