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      • Stepn GMT Price Prediction
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      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
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      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
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      • Buy Decentraland
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      • Buy JEWEL
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Business 2 Community
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      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Crypto IDOs
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      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
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      • Make Money with Crypto
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      • Exodus Wallet Review
      • Best Play to Earn Games
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      • Crypto DAO Projects
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      • Crypto Youtube Channels
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
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      • Buy Bitcoin PT
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      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Buy Crypto
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      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best NFT Apps
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      • Best NFT Giveaways
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Monday.com Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy SAVA Stock
      • Buy Spotify Stock
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        • Best Forex Brokers AU
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        • Capital.com Review
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        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
        • Oil Profit Review
        • Prime Advantage Review
        • Quantum Code Review
        • Teslacoin Review
        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
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        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
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        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
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        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
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        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
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        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
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        • Best PM Apps
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        • Best Pw Manager Australia
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        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
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        • Best VPN Reddit
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        • Best Phone Spy Apps
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        • Apps
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        • Best Dating Apps Canada
    Deutschland España Brasil Italia Русский Nederland Türkiye 日本 한국 România Magyarország Čeština Български
    Digital & Social⟩Online Marketing

    10 Proven Online Marketing Opportunities for Making Your Small Business Successful

    author imageVenkatesh C.R. Last updated: 6 February 2019
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    Setting up a business might be very easy but making it more successful can be very demanding. According to a report published by the Bureau of Labor Statistics last year, nearly 20% of startups and small businesses fail after one year in business and almost 30% fail after two years. Additionally, 50% fail within their fifth year, and about 70% fail in their tenth year in business. The common causes of failure for these businesses were reported as poor marketing, lack of business skills, poor product pricing and offering, and running out of ash.

    To turn your business into a success, you need to be more focused, creative and innovative than your competitors. You also need to offer great customer service, sell products that customers want, and understand the power of digital marketing for startups. Since online marketing for small businesses has been proven as one of the greatest ways to promote a tiny business, this article focuses on the current digital marketing techniques that you can use to turn your business, regardless of how small, into a success.

    Online Marketing Techniques for Small Businesses

    The following features ten proven online marketing approaches that can be used to grow a small business and also achieve greater success in every business activity.

    1. Have Your Own Website

    This is regarded as one of the starting points for making your small business more successful. Every business organization needs a website that is well designed since this can have a greater effect on your marketing scores. A website should act as a guide, a catalog, and an online brochure for potential consumers. Your site must, therefore, have fast (able to respond within a few seconds), and be able to render well in both smartphones and desktop computers. Moreover, ensure to include good content with short and easier to read paragraphs. Include videos, proper headings, and images. The prettier your site and simpler it is to use, the higher the likelihood of attracting more customers to buy your services and products.

    1. Use Social Media-Marketing

    Using social networking sites such as Twitter, YouTube, Instagram, Facebook, LinkedIn, Pinterest, Google., and Tumblr can be a good idea to turn your business into a great success. Ensure to use these sites effectively — in ways, they were meant for. For instance, you need to use YouTube, Instagram, and Facebook respectively, to post introductory videos of your business or products that you sell, to post or show photos of your products, and to promote various offers and deals through Facebook ads. This opportunity is easier to use and should be a part of your digital marketing strategy to grow your small business.

    1. Use “Google My Business”

    This is an essential service created by Google for every business entrepreneur. The tool was mainly designed for local business people to help nearby customers locate them with ease. When someone uses Google-to-search for a service or product that you sell, your business will be shown on top of the search results. When they view your business profile as well as the outstanding reviews, they may start trusting you and become one of your greatest customers. To use this opportunity in the most effective way, include a business logo and profile picture, describe what you do well, link your homepage, and give your area of service. This way, you may rise to the top of your competitors.

    1. Start a Referral Program

    You can use the customers that you already have to bring in more customers into your business. This can be achieved by setting up a referral program. A certain study shows that 77 out of 100 customers have a higher chance of purchasing a good or service after acquiring knowledge about it from a family member, friend, or colleague. In addition, people are more likely to purchase a commodity when referred to by a person that they trust. This shows how significant it is to establish a referral service on your site. This has been considered one of the greatest online marketing techniques to attract customers who may want to come and buy your products.

    1. Embrace Video Internet-Marketing for Your Business

    This does not have to be expensive as the majority of people think and if you are not going to use this opportunity, you are going to be left behind by many of your business competitors. The chance might make you stand out and also expand your online existence. Serious business people use videos to give a clear demonstration of how to use their commodities, give detailed tips on how to purchase products on the site, and attract fresh customers with such video programs. Ensure to post the videos on your blog posts and social media sites.

    1. Understand SEO (Search Engine Optimization)

    There are various ways to direct internet traffic to your site but the best and most popular way is to use search engines such as Google. Getting to understand the power of search engines can help you a great deal. This can help you rise to the top of all the search results on the internet increasing your likelihood to get any customers each and every day. So ensure to understand the basics of SEO and use it to optimize your site in the best way possible so that you may have a better future for your small business.

    1. Start a Blog

    This is an excellent online marketing strategy to improve your small business. The best and one of the most common ways to start a blog is by including it in your site. If you don’t have a website as yet, consider using other blogging platforms such as Medium to post articles about your business. Also, answer questions on the major sites such as Reddit and Quora or use publishing programs such as Linkedln. This will allow you to share new ideas, post changes to the commodities, and give advice as well as connecting to prospect customers regardless of whether you have a working website or not. In addition, you need to set some time every week to write content for your blog. Not only does blogging add a great value to your business but also helps to optimize your search-engine strategies.

    1. Use Email-Marketing

    The best way to use this online marketing technique is by setting up an email sign up service where customers or people visiting your site may subscribe to an email newsletter. This is a great way to build a long list of email addresses that can be used to make excellent deals with customers. This service is easy to start and implement, can reach many people from across the world, is inexpensive, and ensures faster communication. Use it to send valuable and interesting content that can actually turn visitors into customers or clients.

    1. Offer Great Deals and Discounts

    This is one of the things that most customers look for when they are purchasing a product or service from any site Every person likes a good business deal and also a discount. This, therefore, can be a great way to attract visitors to like your business and become one of your customers. Include your discounts and offers on your blogs and articles and ensure to post them on the social networks such as Facebook and WhatsApp. This way, your small firm will grow like a flash and all your competitors will have to respect you.

    1. Use “GoogleAdWords”

    Although this is regarded as one the most expensive online marketing opportunities to promote your small business, you need to consider using it as a dedicated business entrepreneur. The technique here is to make it easier for people to find your business easily when they search-on-Google. When used in an effective manner, the method can be a very essential tool that can turn your business into a wonderful success. The cost should not bother you because you can choose to set a section of your budget for use This will help control the cost productively and more wisely.

    Conclusion

    Any small business, no matter the size, has the capacity to grow into a large corporation if owners are more focused on the current marketing strategies. And since there is a great number of people using the internet today (about 4 billion), this is achievable without any doubt. What entrepreneurs need to do is to get organized, understand risks as well as the rewards, provide great customer service, think big and act small, and understand the above online marketing for small businesses.

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      This article was written for Business 2 Community by Venkatesh C.R..
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    Author: Venkatesh C.R.

    Follow @dotcominfoway

    Venkatesh is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in the mobile application technology, Venkatesh grew his flagship company, Dot Com Infoway (DCI) to be recognized as one of the world’s leading digital marketing, web, and mobile app development… View full profile ›


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