Every page of your website should have a call to action on it—whether it’s the home page, a blog post, or a product landing page.
There are a few different reasons for this. One, it helps with the user experience; you can effectively guide your site visitors through the sales funnel and help them reach their destination. Two, it helps boost conversions. You can’t simply assume people will know to call you and schedule an appointment or click a link to buy your product; you’ve got to ask them to do it. That’s what the call to action is all about.
The Elements of a Strong Call to Action
It’s important to note, however, that not all calls to action are created equal. In most cases, a good CTA will have each of these components in place:
- Brevity; most calls to action are just a sentence or two.
- Strong action words; generally speaking, you’ll want your CTA to begin with a forceful verb.
- Value proposition; explain the reasons why your reader should take the desired action. What’s in it for them?
- Contact information; assuming you’re asking someone to call you, make sure your CTA gives them the phone number!
With that said, what are some examples of good, compelling, persuasive calls to action that you can use as models? Here are some tried and true CTAs that are worthy of emulation.
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Master the Art of the CTA
A strong call to action is the perfect capstone to your online content—and when done right, it can help you move the needle and generate more and more conversions.