When you run a nonprofit organization, it’s crucial to build awareness, create fruitful campaigns, and raise enough money to support the cause. However, if you don’t know the first thing about marketing your nonprofit, you won’t have much luck reaching your goals.

Running a nonprofit doesn’t have to be complicated, nor does it have to cost an arm and a leg. Nonprofits have to make do with fewer resources, which is why marketing it correctly is so important. With the proper strategies in place, your organization can raise awareness, increase funding, recruit volunteers, and much more.

If you want to succeed in marketing your nonprofit, here are four tips to help you get started.

1. Optimize your website

Nonprofits are a lot more difficult to market to the public without a website. Your website is the hub of all information concerning your organization and tells the world why it matters. It’s challenging to reach your goals when you don’t have a central location to update visitors, collect information, and promote events.

To create a website that brings you closer to reaching your goals, include the elements it needs to fulfill your organization’s purpose, such as:

  • Its mission and history
  • Frequently asked questions or FAQ
  • Donor-friendly design
  • A blog
  • Mobile-friendly design
  • Visual content
  • Volunteer recruitment

First-time visitors will have questions about your organization, how it works, what it’s for, and much more. Your website is the perfect place to provide answers, set up registration, and accept donations so your marketing efforts don’t go to waste.

2. Update your contact forms

It’s also important to optimize your website’s contact forms so you collect more leads and user information. An unoptimized form will lead to a poor user experience, fewer signups, and frustrated visitors. When deciding on software, look for brands that offer a nonprofit discount so you stay within your budget.

Use your contact form to:

  • Gather user feedback
  • Answer inquiries
  • Monitor event registration and signups
  • Increase fundraising for your organization
  • Sell products and services

Make sure your forms are mobile-friendly so it’s easy for those on nondesktop devices to interact with your website. Position your forms above the fold where they’re easy for users to spot and engage with. Limit the number of form fields so you only ask for the most necessary information, which can increase form conversions by 50 percent.

3. Simplify donation collection

Visitors on your website don’t know how to donate or help your nonprofit if you don’t lead the way. Fundraising is essential for any nonprofit organization to flourish, so it’s essential to set yourself up for success by creating clear CTAs so users can donate to the cause.

The National Organization for Women makes it easy to donate by keeping the CTA to their donation page in their top navigation menu. That way, no matter what webpage a visitor clicks through to, they still see the option to donate. This increases the chances of user donations by promoting it no matter where users are on your site.

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4. Leverage blog content

There are endless ways you can use your nonprofit’s blog to further its marketing efforts. Blogs offer users in-depth information and teach them more about your organization. If done correctly, it can persuade users to make donations, volunteer for events, and spread brand awareness.

On top of that, your blog can turn hesitant visitors into reassured participants who take your campaign a step further. A whopping 56 percent of nonprofit supporters say that compelling storytelling is what motivated them to take action on an organization’s behalf.

Incorporating storytelling into the mix not only gives people more reason to donate to the cause, but it also pulls on their heartstrings. Emotions are a great way to catch people’s attention because humans are caring by nature. If you can use that to your advantage, it’s easier to build a following.

No Kid Hungry uses videos in their blog posts to highlight the stories and experiences of children living with food insecurity:

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Use visual storytelling to show people why your organization is important and why they should invest in the cause. Going in-depth about real stories that affect real people motivates others to take action and seek solutions.

Over to you

If you don’t market your nonprofit properly, you won’t be able to generate leads, raise money, or build awareness for your campaigns. Nonprofits thrive off of donations and fundraising, so without proper marketing strategies set in place, it’s harder to reach your goals.