The penultimate chapter of my friend Roger Craver’s new book “Retention Fundraising” – aptly titled “Cliffs Notes for Retention” – is literally a treasure trove of quick, easy and inexpensive methods to improve donor retention.

Yes, that means every nonprofit can put all of the methods into daily use!

As you read each one below, your first question may be: How do I make this method come to life at my organization? Thankfully, Roger has answered that very question for every single one of the methods outlined.

I took the liberty of adding a twelfth item to the list of methods (you will see why when you reach the bottom). I also took the liberty of adding my own quick thought for each one. Please dig in below and enjoy the wisdom and advice of one of the most respected veterans of fundraising.

1. Measure the Vital Signs

What is not measured will seldom be improved. No need to say more…

2. Focus First on Basics, Especially Your Organization’s Mindset Regarding Donors

Treating people and organizations that support your cause in a special manner should be second nature. (I knew there was a good reason my mom insisted I always hand-write thank you notes!)

3. Say Thank You Quickly and Personally

This is where the relationship either stays on track to grow or falls right off the rails. I am still amazed at how lackadaisical the majority of nonprofits are in this endeavor.

4. Pick Up the Phone

This is such a difference maker! Analyze the effort made to the future results and it is truly a no brainer.

5. Put More Money into Retention Today

Even the lopsided negative return math of acquisition can be made to look good over time if proper retention practices are implemented. (Roger spells most of them out for you!)

6. Start Discriminating

Unless you are quite small and can focus on every single donor, some level of segmentation must take place. Do the math here: a 10% improvement in the $1,000+ donor segment is quite significant compared to the A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012 and currently serves as the Chairman of the AFP Ethics Committee.