There’s a fine line between sounding genuine and sounding cliché, that’s what makes writing for charities and gathering donations so difficult. Every charity supports an important cause, so the key is to engage your recipient on an emotional level. Emotional responses are best triggered through past contributions or relevant regional statistics. Let us help you get your message across in a meaningful way. Here are 10 templates to help achieve your goals.
Template #1
Each year [Insert Statistic]. Every dollar you donate will bring us closer to finding a cure. Please support the [Charity] [Website]
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*Character count: 251 (2x SMS)
The 5-year relative survival rate for woman with stage 0 or stage 1 breast cancer is now close to 100%. Every dollar you donate will bring us closer to finding a cure. Please support the Breast Cancer Network today: tapTh.is/donate
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Template #2
Did you know [Insert Statistic]? Every dollar makes a difference. Contribute today to create a better tomorrow: [Website]
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*Character count: 154 (1x SMS)
Did you know Australia has the highest skin cancer incidence rate in the world? Let’s work towards a cure this summer: tapTh.is/donate
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Template #3
The holidays should be a joyful time. Give these kids a reason to celebrate with a gift they will remember: [Website]
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*Character count: 143 (1x SMS)
The holidays should be a joyful time. Give these kids a reason to celebrate with a gift they will remember: tapTh.is/donate
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Template #4
Thanks to your help, we passed our milestone of [Insert Statistic]! If you would like to continue to support us, please make another contribution or share this with your friends and family: tapTh.is/donate
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*Character count: 295 (2x SMS)
Thanks to your help, we just passed our milestone of 350,000 pet adoptions! There are thousands of rescue animals still in need of a home. If you would like to continue to support us, please make another contribution or share us with your friends and family: tapTh.is/donate
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Template #5
Hi [FirstName], your donation of [Amount] helped [Insert Past Donation] last year. If you would like to give the gift of [Insert Benefit] to families in need please donate again: [Website]
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*Character count: 160 (1x SMS)
Hi Joel, your donation of $50 fed 500 people last year. Donate today to give the gift of a healthy meal to families in need: tapTh.is/donate
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Sample Fill #2:
*Character count: 159 (1x SMS)
Hi Sam, your donation of $50 helped feed 500 people last year. If you would like to make the same contribution this year, text back FEED50.
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Template #6
Hi [FirstName], your donation of [Amount] helped [Insert Fact]. Together we can make a difference, let’s keep it up: [Website]
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*Character count: 156 (1x SMS)
Hi Ben, your donation of $100 helped supply 50 students with books. Together we can make a difference, let’s keep it up: tapTh.is/donate
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Template #7
Hi [FirstName], thanks for visiting us today. If you would like to be part of a breakthrough, and make someone’s dream come true: [Website]
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*Character count: 159 (1x SMS)
Hi Jamie, thanks for visiting us today. If you would like to be part of a breakthrough, and make someone’s dream come true: tapTh.is/donate
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Template #8
Hi [FirstName], did you know a single pint of blood can save 3 lives? Come by the clinic, and save someone’s life: [Website]
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*Character count: 142 (1x SMS)
Hi Craig, did you know a single pint of blood can save 3 lives? Come by the clinic to save someone’s life: tapTh.is/clinic
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Template #9
[FirstName], would you like to be a hero? Make an appointment to be a blood donor, and you’ll be giving someone the gift of life: [Website]Opt-out reply STOP
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*Character count: 154 (1x SMS)
Brian, would you like to be a hero? Make an appointment to be a blood donor, and you’ll give someone the gift of life: tapTh.is/donate
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Template #10
Give your child a head start, by supporting the [Charity]. Let’s create a better tomorrow through [Product/Service]: [Website]
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*Character count: 153 (1x SMS)
Give your child a head start, by supporting the Active Kids fund. Let’s create a better tomorrow through sports: tapTh.is/active-kids
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Get Started
Try these templates out, and track your new engagement and conversion levels. Start now with a Burst SMS 14 day full-access free trial. Click here to start your free trial.
*Originally published on: Burst SMS
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