Ubisoft

French gaming behemoth Ubisoft now appears to be retracting its initial plans to adopt NFTs in its video gaming project months after receiving intense backlash from its community over the Quartz NFT project.

In a recent interview with gamesindustry.biz, Ubisoft CEO Yves Guillemot clarified the rhetoric behind his company integrating Web3 in its video gaming project, Quartz, stating that the project is merely in “a research mode.”

Ubisoft Statement on NFTs

During the interview, the top executive emphasized that his company is primarily exploring Web3 capabilities at this stage. Guillemot noted that the company looks to discover how it can apply non-fungible tokens (NFTs) in video gaming to benefit its users. He explained:

“We are very much on cloud, on the new generation of voxels, and we’re looking at all the Web3 capabilities. We tested a few things recently that are giving us more information on how it can be used and what we should do in the universe of video games.”

“So we are testing ground with some games, and we’ll see if they really answer the players’ needs. But we are still in research mode, I would say.”

The video game publisher announced its NFT foray in December 2021. At the time, Ubisoft launched its beta version of Ubisoft Quartz, the project aimed at offering gamers playable NFTs.

Earlier this year, Ubisoft uploaded a video trailer on YouTube announcing the implementation of NFTs in shooter game, “Ghost Recon Breakpoint.” The trailer spotlighted Ubisoft’s foray into blockchain, which included establishing a limited edition of NFTs.

Ubisoft Draws Back NFT Adoption Over Community Backlash

The NFT project attracted pushback from some gaming community members, receiving accusations that the of milking every cent possible out of its popular game franchises using NFTs.

In January, Nicolas Pouard, the vice president of Ubisoft, refuted those claims and issued a statement defending the company’s NFT adoption plans. He remarked:

“I think gamers don’t get what a digital secondary market can bring to them.”

Based on the recent sentiments from Guillemot, the gaming firm seems to indirectly retract from its initial plans to adopt NFTs in gaming over the same concerns.

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