The luxury watchmaker Timex has partnered with the famous Bored Ape Yacht Club (BAYC) community to launch Bored Ape-inspired watches. Owners of the Bored Ape Yacht Club will soon be able to showcase their PFPs on their wrists.

Timex Launches New Bored Ape Watches

In a December 2 blog post, the luxury watchmaker confirmed its new partnership with the Bored Apes Yacht Club to launch a new NFT project. Under the new partnership, Timex plans to launch new NFTs.

According to the announcement, the luxury watchmaker anticipates launching a limited edition of 500 one-of-one customizable timepieces, which will display Bored Ape or Mutant Apes NFTs on the watch’s face.

The collection will feature a physical watch and an identical digital version as an NFT. While commenting about the new NFT project, Shari Fabian, the senior vice president of global marketing and creative at Timex, remarked:

“Timex is entering Web3 by keeping creativity and community at the forefront. We are redefining and pushing the boundaries of physical, virtual, and now phygital products.”

Timex announced its NFT project during an innovative exhibition that brought together famous tech firms at Art Basel in Miami on Friday. At the time, the Timex showcased a few bored Ape-inspired custom-made timepieces.

Timex “The Time Keeper Of The Metaverse”

Last month, Timex launched another unique and interactive experience that allowed players to “Race Against TimeX” in Fortnite®, one of the most popular video games in the world. At the time, Timex self-proclaimed itself as the timekeeper of the metaverse.

In the meantime, the sale of Timepiece Forge Pass NFTs went live today and can be minted for 2 ETH, or around $2,500 at the time of writing. The shipping of physical Bored Apes-inspired Watches will begin sometime in the second quarter of 2023.

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