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Tennis Australia, an Australian governing body that organizes national and international Tennis gaming tournaments, has announced ready plans to launch new NFTs collection to reward its fans amid the annual Australian Open tennis tournament.

Tennis Australia Set To Launch New Tennis-inspired NFTs

In a January 10 blog post, Tennis Australia confirmed plans to launch new non-fungible tokens this week. The new NFT collection appeared amid the Australian Open tennis tournament, which began earlier this week and ran up to January 23.

Tennis Australia expands its NFT Art ball offering despite the uncertainty in the crypto market. It’s worth noting the NFT market continues suffering the prolonged bear market that began sometime last year and has left many digital assets in turmoil.

Earlier last year, Tennis Australia launched a similar tennis-inspired NFT collection that successfully sold in days. The NFT collection featured a limited set of 6,776 ball artworks. It will launch additional 2,454 Ethereum NFTs this year.

The new NFT collection will allow users to access ground passes for finals week, selected United Cup matches, and exclusive access to a site with behind-the-scenes footage that is not part of the broadcast of the grand slam.

Tennis Australia Still Bullish On Crypto Despite The Bear Market

Tennis Australia remains bullish on crypto despite the market facing myriad challenges, including the rise in scams and prolonged crypto winter. While commenting about the new NFT project, Ridley Plummer, senior manager of metaverse and NFTs at Tennis Australia, said:

“We shouldn’t just put down our tools and walk away because the market’s having its challenges.”

He added:

“There’s obviously a ton of external factors that come into play when you’re exploring a new technology like web3 and NFTs, and when you’re an innovative company like Tennis Australia and the AO, there’s obviously challenges and rewards that come with that as well.”

In the meantime, crypto enthusiasts and Tennis fans will start minting the new 2023 AO Artballs NFT collection from 7 AM AEDT on Thursday, January 12, starting at 0.23ETH each or about $446.

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