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The English Premier League (EPL) has inked a multi-year partnership deal with non-fungible token-based fantasy soccer gaming platform Sorare. The two firms anticipate launching football-themed non-fungible token playing cards.

In a January 30 interview with Sky News, Nicholas Julia, the Chief Executive Officer of Sorare, confirmed that the fantasy soccer gaming platform had signed a £30 million partnership deal with the UK-based professional football league “English Premier League.”

Sorare Inks £30 NFT Deal With English Premier League

Launched in 2018, Sorare is a fantasy sports game hosted on the Ethereum network. The gameplay allows players to buy, sell and manage a virtual sports team using non-fungible token-based playing cards.

As of September 2021, Sorare was estimated to value at around $4.3 billion. The gaming platform is backed by notable investors, including Japan’s SoftBank, Accel, and Benchmark. Other shareholders include Lionel Messi, Serena Williams, and Kylian Mbappe.

Under the new multi-year agreement, football fans and players of the fantasy soccer game Sorare will be able to purchase and use Premier League-licensed NFTs. The new digital playing cards will feature avatars from top-scoring EPL players.

Sorare, a gaming platform featuring a fan base of more than three million, has confirmed plans to launch two gaming features, enabling players to compete with specific playing cards. The new feature will prevent users from selecting an all-star team.

Sorare Remains Resilient Amid Bear Market

The Sorare development appeared when the crypto winter continued oppressing many crypto and NFT-related projects. The extended crypto bear market began sometime mid-last year and has left many NFT projects in massive losses.

The crypto exchange Crypto.com is a recent perfect example, canceling its naming right agreement with the Staples Center Arena in Los Angeles, citing the bear market concerns. The fallen FXT also terminated its sponsorship deal with Miami-Dade Arena.

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