The global sportswear brand, Puma, has dived deeper into Web3 to showcase its sports brands during the highly anticipated New York Fashion Week 2022. The annual event will bring together top brands in the fashion industry.

Puma Joins The Metaverse

In what now appears as the new trend for many brand giants, Puma has successfully launched its new metaverse platform, Black Station, along with an exclusive collection of non-fungible tokens (NFTs).

According to a September 7 press release, Puma confirmed it would showcase its virtual sneakers, such as “NITRO NFRNO” and “NITRO Fastoid,” exclusively in its Black Station metaverse during the Annual New York Fashion Show on September 13.

During the event, Puma will also allow its fans to explore more new 3D-powered sneakers exclusively on its Black Station. The highly-awaited show will feature collections with remixed signatures and innovative collaborations to strengthen its brand.

Other Fashion Brands In The Metaverse

Puma has joined the growing list of fashion brands that have already launched partnerships and collections on Metaverse. In November 2021, sportswear behemoth, Adidas, announced three significant metaverse partnerships with Punk Comic, G Money, and Bored Ape Yacht Club (BAYC).

In December 2021, Puma’s sportswear rival Nike also announced the acquisition of one of the most innovative fashion companies in Web3, RTFKT Studios. At the time, Nike launched the blue-chip tier CloneX NFT collection.

Since then, their joint partnership has raised the bar for what can be described as the future of fashion. Remarkably, Nike recently raised more than $185 million from its non-fungible token sales across 67,000 transactions.

Other famous fashion brands that have launched partnerships and collections in the Metaverse include Tiffany, Gucci, and Dolce & Gabbana.


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