Moet Hennessy USA

The US branch of Moët Hennessy, a leading importer and marketer of luxury wines, spirits and champagne, has successfully filed trademark applications for a new non-fungible token (NFT) and Metaverse project.

The recent trademark application appears a few days after another alcoholic brand “Jack Daniels,” also filed three patents with United States Patents and Trademark Office (USPTO) related to Metaverse and NFTs.

In a September 28 blog post, Mike Kondoudis, an Intellectual Property (IP) attorney, confirmed that Moët Hennessy filed five trademark applications related to NFTs and Metaverse with the United States Patent and Trademark Office on September 23.

Moët Hennessy USA Joins The Metaverse Space

According to Kondoudis, the company anticipates creating art images and digital products, which it will authenticate using crypto tokens and NFTs. The company will also produce alcoholic beverages featuring packaging, allowing access to NFTs using a QR code.

Moët Hennessy intends to begin offering physical and online retail services concerning virtual products. In this case, users will use their NFTs as tickets to access some online services, including physical and virtual events.

Furthermore, the liquor firm has filed a trademark application to offer more services, such as providing food and drink, bar services in the online virtual world, operating virtual restaurants featuring actual and virtual goods, and operating restaurants, featuring home delivery products.

NFT Patent Applications Increase In 2022

This year has seen a massive influx of people joining the NFT and Metaverse spaces. Earlier this month, Kondoudis shared analytic data showing that the number of crypto firms, brands and individuals that have filed for patents this year had surpassed those filed last year.

The NFT and Metaverse mania shows no signs of slowing, as several firms, brands, and individuals have already filed their patents this month, including Jack Daniel, which filed its trademark related to NFT and Metaverse products last week.

Other firms and individuals who have already submitted their trademark applications for NFTs and Metaverse include Sony Music Entertainment, luxury brand Hermes, actress and singer Miley Cyrus, car manufacturer Ford, and global artist Christina Aguilera.

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