Manchester United has launched its first-ever official non-fungible token collection on open-source blockchain Tezos. The English premier league team will use the new NFTs to gift its fans for participating on its community channel.
In a November 14 press release, Manchester United football club confirmed launching its new digital collectibles on the Tezos network. The newly launched digital collectibles are the first official NFTs from the football team.
Manchester United Launches New NFTs
The English Premier League football team has announced plans to launch a new metaverse platform on the Tezos blockchain. The football team has established a unique platform to help its fans understand web3 and how digital collectibles can benefit match-goers and international supporters.
According to the announcement, Manchester United football club anticipates using its newly launched non-fungible tokens to amass and unite its global fanbase through digital and real-world experiences.
Manchester United Makes Tezos Official Network
Manchester United has announced Tezos will be its official blockchain, and they will work together to develop fan experience through the web3 tech. The two firms will create more NFT projects, including purchasable NFTs, in the upcoming months.
Under the new integration, Manchester United will also establish a virtual world integrated with its official Discord, a social platform that allows communities to come together around their favourite topics.
The new metaverse platform will allow Discord members to seamlessly engage with the Club, players, legends and thousands of other like-minded fans across its more than 1.1 billion followers and supporters across the globe.
According to the team, Fans who claim the gifted digital collectible from the Tezos platform will own a piece of a coveted artwork of Manchester United history and receive an invitation to join United’s Discord community.
In a short statement, Manchester United’s CEO of Digital Products and Experiences, Phil Lynch, has said that under the new integration with Tezos, fans would soon have the additional options of a fun experience, adding:
“The first digital collectible is being gifted to fans by a Tezos-powered platform, and with the support of Tezos Foundation we will join fans on their journey into this new world, with the club providing education and guidance along the way.”
In the meantime, Manchester United’s Tezos platform is open for registration, and sports fans and crypto enthusiasts can claim their digital assets. According to the team, 20% of proceeds from the following collection will be donated to Manchester United Foundation.
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