The multinational scotch whisky Johnnie Walker has announced plans to launch a new non-fungible token collection to celebrate the highly anticipated world-renowned cultural moment for the arts in Miami on December 1.
In a November 18 press release, the luxury drink Johnnie Walker confirmed launching the new NFT collection on BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wine and spirits.
Johnnie Walker Launches NFT Collection
Johnnie Walker has teamed with streetwear designer, VandyThePink and 88Rising, the pioneering music and arts collective, to launch a limited edition Johnnie Walker Blue Label NFTs.
According to the announcement, the new digital assets will allow Johnnie Walker fans to uptake part in a token-gated voting experience, giving holders the ability to inspire VandyThePink’s final design of the physical bottle.
Johnnie Walkers will allow its fans to vote on the final bottle artwork and receive a signed, serial-numbered commemorative piece while enjoying an elevated Johnnie Walker Blue Label tasting experience.
It will be the first time an NFT by VandyThePink will debut in the metaverse and the first time the BlockBar marketplace to host a community-impacted release where NFT holders will vote on the artwork, which will feature on the bottle.
Johnnie Walker Blue Label NFT
While commenting about the new NFT project, Sophie Kelly, the Senior Vice President of Whiskies at Johnnie Walker, remarked:
“We are thrilled to be pushing boundaries in Web3 as this is a first of its kind creator collaboration with an NFT marketplace, ultimately allowing the BlockBar community to play with unique VandyThePink icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us.”
After December 1 event, the Johnnie Walker Blue Label NFT will update to reflect the community vote on artwork and become the design on the VandyThePink edition Johnnie Walker Blue Label bottles.
The physical bottles, once created, will be held securely by BlockBar with a record of authenticity held on the blockchain as a digital certificate of ownership until the NFT is redeemed. The NFT collection will debut on BlockBar NFT Marketplace on November 22.
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