Happy Dad Bored Ape-inspred hard Seltzer

Happy Dad, a Californian-based hard seltzer producer, has unleashed its limited edition banana-flavored carbonated drinks. The new packaging features the popular non-fungible token (NFT) from the Bored Ape Yacht Club (BAYC) collection.

In an August 11 announcement, Happy Dad confirmed the debut of its banana-flavored hard seltzer. Happy Dad is the first hard seltzer brand to unleash an NFT-based product in the alcoholic retail market.

Happy Dad Overview

Founded in June 2021, Happy Dad is a hard seltzer retail producer operating out of Orange County, California. Happy Dad will produce a 12-can pack with only 10,000 cases on the market. This figure reflects the NFT community, as many NFT communities sell only 10,000 NFTs.

Happy Dad hinted about the launch last week during a “Full Send Podcast” with guest Elon Musk. At the time, Happy Dad leveraged the podcast to showcase its banana-flavored Happy Dad Hard Seltzer. Since then, the podcast has attracted more than 8.6 million views.

Commenting about the NFT integration on its Hard Seltzer branding, Sam Shahidi, the co-founder and CEO of Happy Dad Hard Seltzer, remarked:

“We are big NFT fans over here at Happy Dad. It made sense for us to purchase a Bored Ape. We wanted to create something unique for everyone to enjoy while involving the NFT community. Banana is a bold flavor and hasn’t been before, but we nailed the flavor. It’s refreshing and delicious.”

Other Happy Dad Hard Seltzers

Apart from the newly branded Bored Ape-inspired banana flavored hard seltzer, other best-selling liquor variety packs from Happy Dad includes Wild Cherry, Watermelon, and Lemon-Lime & Pineapple.

Since its inception, Happy Dad has sold more than 26.4 million cases. In the first 12 months of launch, Happy Dad sold more than 1 million cans. Happy Dad ranks the leading followed and engaged hard seltzer brand on Instagram with over 950,000 followers.

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