The latest market analysis confirmed that Nike, an American multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, has amassed more than $185 million from NFT sales. Nike is now ranked the highest earning brand from NFTs.
According to Dune Analytics, the global footwear brand has amassed $185,269,665 from NFT sales across 67,000 transactions. Other brands in the top five list included Dolce & Gabbana, Tiffany, Gucci, and Adidas.
Nike Bags $93M In Primary Sales
Besides the total NFT sales, Nike recorded $93 million worth of primary sales and $1.3 billion in secondary sales. It also recorded cumulative royalties, amounting to $92 million. Its rival footwear brand Addidas ranked fifth with $10 million in total revenue.
Other fashion brands also generated more funds in fewer transactions. D&G led with $25 million across about 9,840 transactions, Tiffany made $12 million across 74 transactions, while Gucci amassed $11 million across 4000 transactions.
The Top Secret Behind Nike Success
December last year, Nike announced its successful acquisition of RTFKT, an innovative Web3 studio, to explore a new virtual world. Since its acquisition, Nike has been leveraging RTFKT capabilities to showcase its different types of virtual sneakers.
Many industry experts have linked the success of its NFT sales with its RTFKT metaverse venture. CloneX, a blue-chip tier NFT from RTFKT studio, has attracted the highest royalty fees for Nike, with more than $39 million.
Moreover, MNLTH, another non-fungible token (NFT) from RTFKT Studios, generated more than 24.22 million, while Mint Vial amassed more than $15.06 million. The total sales stand at $6 million from more than 19,000 transactions.
Despite the recent general crypto market downturn, some collections continue flourishing, with The Bored Ape Yacht Club NFTs dominating the top weekly chart. The most expensive BAYC sold out for 150 ETH.
Elsewhere, Tamadoge is a meme-themed token set on Tamaverse that has gained massive adoption across the crypto community. Tamadoge has raised more than $6.5 million on presale.
Tamadoge - The Play to Earn Dogecoin
- '10x - 50x Potential' - CNBC Report
- Deflationary, Low Supply - 2 Billion
- Listed on Bybit, OKX, Bitmart, LBank, MEXC, Uniswap
- Move to Earn, Metaverse Integration on Roadmap
- NFT Doge Pets - Potential for Mass Adoption