French Luxury brand YSL

The non-fungible token space continues attracting institutions, public figures, and brands despite facing the recent prolonged general crypto bear market. French luxury fashion house Yves Saint Laurent is the latest brand to showcase interest in investing in NFTs.

Yves Saint Laurent Enters The Metaverse

In a January 17 blog post, Mike Kondoudis, the intellectual property attorney, confirmed that Yves Saint Laurent filed trademark applications with United States Patents and Trademark Office related to NFT and Metaverse on January 12.

Founded in 1962, Yves Saint Laurent is a luxury fashion company specializing in branding and selling a wide range of collections, including handbags, ready-to-wear, shoes, leather goods, and accessories for men and women.

According to data submitted, the French luxury fashion house anticipates launching virtual goods, including perfumery, make-up, skin care preparations, and hair care preparations, and trading them in the metaverse and other virtual environments.

Moreover, Yves Saint Laurent plans to use the non-fungible token functionality to authenticate downloadable multimedia files consisting of artworks, music, and videos related to toiletries, cosmetics, make-up, and skincare preparations.

Other Luxury Fashion Houses In The Metaverse

The Yves Saint Laurent joins a growing list of top luxury fashion houses that have continued to invest in the metaverse space. Last year in August, French luxury fashion house Hermes filled a similar trademark application to protect its name in the metaverse.

In June 2022, another French luxury house, Louis Vuitton, filed four trademark applications with United States Patents and Trademark Office related to NFT and metaverse. Louis Vuitton planned to launch NFTs.

Other luxury fashion brands in the metaverse include Gucci, Givenchy, Dolce & Gabbana, and Dior Beauty, which collaborated with Emperia to launch a Christmas-themed virtual store last month. Last year, Paco Rabanne also teamed up with Selfridges to sell 12 ‘unwearable’ dresses as NFTs.

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