The multinational beverage company Coca-Cola has partnered with famous digital assets artist Gmunk to launch new football-inspired non-fungible token collections on the NFT platform ahead of the World Cup quarter-finals this week.

In a December 5 press release, Coca-Cola confirmed its partnership with the leading NFT artist Gmunk to launch new NFTs on Coca-Cola intends to allow football fans to enjoy the passion, power, and incredible talent of the best teams competing in the FIFA World Cup 2022 in Doha, Qatar.

Coca-Cola Launches Football-inspired NFTs

Coca-Cola has collaborated with Gmunk, the famous NFT artist who has been working in the digital space for over 20 years, including being the creative genius behind the sci-fi look of Hollywood films “Tron: Legacy and Oblivion,” to launch a new NFT collection.

The new NFT project will feature a limited edition of 10,000 unique NFTs that combines digital art and football. Football fans can use the new NFTs to track the in-game movements of players in matches.

The new NFT project is part of Coca-Cola and’s commitment to delivering magical moments for their fans during the World cup season. While commenting about the NFT project “Pieces of Magic,” Gmunk remarked:

“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors, and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”

According to Coca-Cola, the new NFTs will bring magical moments to life for millions of fans across different regions and beyond. It’s the first World Cup to leverage Web3 technology, ‘the metaverse.’

Pieces Of Magic NFTs Explained

Football fans worldwide can now own a unique ‘Piece of Magic’ NFT inspired by FIFA World Cup Qatar 2022™ through Coca-Cola’s Fanzone digital platform. Coca-Cola Fan Zone is a digital hub allowing fans to share emotions, excitement, games, and memories supporting this year’s FIFA World Cup.

In the meantime,’s native token, Cronos, has reacted sharply to the announcements. On December 5, Cronos (CRO) rose more than 10% to a record high of $0.075. Cola-Cola shares have also responded positively, increasing 6.69% over the past month and 7.7% yearly.

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