Animoca Brands

The video gaming behemoth Animoca Brands has partnered with Coincheck, a Japanese-based digital asset exchange and non-fungible token (NFT) marketplace, to expand its Japanese Web3 market.

In an October 4 press release, Animoca Brands confirmed its renewed partnership with Coincheck NFT marketplace. Animoca Brands will now be responsible for intellectual property and content development, while Coincheck NFT marketplace will be responsible for distribution and community development in the Japanese market.

Animoca Brands Overview

Animoca Brands is a global leader in digital entertainment and blockchain gamification, with a portfolio of more than 380 investments. The company is renowned for developing a broad collection of products, including The Sandbox, Crazy Kings, and Crazy Defense Heroes.

Moreover, Animoca Brands produces digital products utilizing popular intellectual properties, including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E.

Animoca Brands Eyes Growing Its Japan Web3 Market

Under the strengthened partnership, Animoca brands anticipate leveraging Coincheck market capabilities to grow its portfolio in the Japanese market. While commenting about the new partnership, Yat Siu, the co-founder, and chairman of Animoca Brands, remarked:

“It is a privilege to enhance our collaboration with Coincheck and deliver more premium NFT, metaverse and gaming projects to the mainstream audience in Japan. We have built up a deep and trusted relationship through several open metaverse projects and we look forward to working together even more closely in the future.”

Kensuke Amo, the managing executive officer at Coincheck NFT marketplace, has also expressed his excitement over its renewed partnership with Animoca Brands. He remarked:

“We are very pleased to be working with Animoca Brands, a leading company in the NFT industry, to advance mass adoption based on the trust we have built up over the years. By strengthening our partnership, we hope to be a bridge to the Japanese market for both NFT and fungible token projects to boost the Web3 industry.”

So far, the Coincheck NFT marketplace has already listed several NFT projects from Animoca Brands, including LAND NFTs in The Sandbox and Otherdeed NFTs. The two firms will continue working together to advance mass adoption in Japan.

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