After several months of speculations, the tech giant Amazon has finally entered the nascent crypto sector. The American multinational tech firm has launched a new non-fungible token documentary called “NFTMe.”

Amazon hinted at plans to jump into the NFT bandwagon earlier this year. At the time, in an interview, Addy Jassy, the CEO of Amazon, told CNBC that he was bullish about the long-term potential of crypto and non-fungible tokens.

Amazon Launches New NFT Documentary

Earlier this week, the American multinational tech firm confirmed launching a new NFT documentary, “NFTMe,” showcasing artists, collectors, and industry professional sharing their experiences and how the NFT tech has impacted their lives.

Amazon announced plans to launch the new NFT documentary in 2019. At the time, the tech firm integrated Jonny Caplan, the CEO, and founder of Tech Talk Media, to create the NFT series.

Nonetheless, following the Covid-19 pandemic, which left many economies in turmoil, Amazon temporarily altered the project. While commenting about the new NFT documentary, Caplan remarked:

“NFTMe intends to be the MTV of NFTs, providing the default go-to for information on NFTs in a clear, understandable, and effective way, enabling viewers to absorb the plethora of terminology, diversity, and opportunity in the Web3 realm, while experiencing the culture, the mood, the style, and the energy.”

NFTMe Documentary Overview

The new NFTMe documentary features more than 50 NFT pioneers from four continents sharing their NFT experiences in six 30-minute episodes. Some of the featured influencers include popular singer Susaye Greene of the Supremes.

Other NFT pioneers include Queen Diambi Kabatusuila of the Democratic Republic of the Congo, Refik Anadol, a digital artist for SpaceX and NASA, Peter Rafelson, Madonna’s music producer, and Cheryl Douglas of Portion.

In the first episode, influencers share their NFT and blockchain tech experiences, including the journeys of various individuals through the digital culture. Eminem leveraged the second episode to share his NFT journey.

In subsequent episodes, influencers discuss NFT adoption in the music industry, metaverse adoption, and how firms can adopt NFTs to reach new audiences. Other influencers also cover how NFTs are helping platforms to identify artists.

In the meantime, the new NFTMe documentary is now available on Amazon Prime in the United States and the United Kingdom. Amazon plans to extend the series to other broadcasters worldwide from 2023.

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