Twitter Facebook LinkedIn Flipboard 0 Adidas continues to signal an interest in NFTs and the metaverse, striking a partnership this month with Ready Player Me, a ‘cross-game avatar platform for the metaverse’. Adidas Metaverse Announcement In a news release on Adidas.com, the company announced they’ll launch the ‘world’s first personality based AI generated avatar creation platform‘, using Ready Player Me’s software. The move is in celebration of the launch of the brand’s latest Ozworld collection: ‘Designed to empower and open up the pursuit of self expression for all, the online Ozworld experience enables users to create their unique digital selves, which can then be taken around the web exclusively with Ready Player Me – a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity. This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1500 different metaverse apps and games.’ Adidas NFT holders will be granted early access to the avatar platform, with the first batch of avatars arriving on April 28th across the metaverse. Adidas sold $22 million in NFTs in 2021, having minted a collection of 30,000 ‘Into the Metaverse’ NFTs in partnership with the Bored Ape Yacht Club and Punks Comics. Based in Germany, Adidas has a market capitalization of $43 billion and is ranked in the top 500 companies in the world. It has been one of the earliest adopters of non-fungible token and metaverse related technology. NFT Articles Best NFTs to Buy NFT Drops Calendar How to buy Lucky Block NFTs NFT Launchpad – New NFT Marketplace in 2022 Cryptoassets are a highly volatile unregulated investment product. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Matt Williams.Learn how to publish your content on B2C Author: Matt Williams Matthew graduated from the University of York with a Bachelors in Interactive Media. Originally hailing from Northampton UK, Matthew has a keen interest in stocks and Fintech, with a passion for writing educational content on ways to earn sustainable side income online to achieve financial freedom. Beginning by writing freelance content for … View full profile ›More by this author:CateCoin Price Drops -35% As No Binance Listing AnnouncedBattle Infinity to List IBAT on Exchanges – How to Buy on PancakeSwapGreen Shiba Inu Price Drops – How to Buy Meme Coins Early