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The NFT space continues attracting investors and brands this year after gaining some adoption in 2022. The Absolut Company is the latest brand to showcase interest in investing in the NFT sector, filling new trademark applications.

In a January 1 blog post, Mike Kondoudis, the intellectual property attorney, confirmed that Absolut filed a trademark application with United States Patents and Trademark Office related to NFT and Metaverse on December 27.

Absolut Enters The Metaverse

Established in 1917, the Absolut Company is a beverage production firm known for producing international spirit brands such as Absolut Vodka, Kahlúa, and Malibu, a coconut-flavored liquor brand.

According to data submitted, the Absolut Company anticipates launching virtual alcoholic and non-alcoholic drinks, footwear, clothing, headwear, eyewear, and virtual bag in the metaverse.

Furthermore, the luxury drink production firm intends to offer downloadable software, mobile application, and cloud-based solution for processing transactions related to crypto assets and NFTs.

The Absolut also plans to offer cloud-based solutions for electronically trading, storing, and transmitting cryptocurrencies and non-fungible tokens. It also plans to launch an NFT marketplace for virtual assets and digital media.

More Luxury Liquor Brands Join NFT Space

The luxury liquor brand now joins other famous alcoholic brands in the NFT sector, including Jack Daniels, which filed a trademark application with USPTO to launch virtual assets in September 2022.

Later the same month, the luxury wine and spirit brand Moët Hennessy filed five trademark applications with United States Patents and Trademark Office to launch virtual items, including digital collectibles, a retail store for virtual assets, and virtual restaurants and bars.

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