You’ve probably received lots of advice from friends, developers and online sources concerning mobile apps. However, not all advice is good advice. Some is good while some is bad. We choose to share with you some of the worst advice we’ve ever heard about mobile apps to make sure you are able to avoid these mistakes.
1. You have to make it grand
Many people are told that their app must appear splendid in order to draw the attention of users. While part of a good marketing strategy is to make your product eye-catching, you also have to remember that customers prefer efficiency over aesthetics. Users would not want to download an app just because it is beautiful. They would want to download it because it is useful. Create a simple but effective app. Too much decoration on your application, with complex presentation and crazy designs, will not add anything to it. Present your application in such a way that it creates a buzz without making it appear attention-seeking.
2. Mobile apps become obsolete quickly because of the rapid changes in technology
You may love it or you may hate it, but the truth is that mobile applications are here to stay. The mobile app revolution has changed the way people do business and the way business organizations work both internally and externally. Despite the steady growth of apps, most people have been deceived that mobile apps are about to become obsolete, but that seems quite unlikely. Mobile-centric strategies are the future of the business. And while technology is progressing quickly, it will be foolish to say that mobile apps will become irrelevant over the next few years. The truth for now is that phone applications will remain relevant for the years to come.
3. A mobile app costs a fortune
A mobile app for a small business does not have to cost hundreds of thousands of dollars. However, one time-proven saying remains true – you get what you pay for. Mobile apps for bigger organizations or gaming apps require a top-notch talent, good planning, and conceptual foundation. Economize on any of these fundamentals and you risk the ROI and value of your finished product. Experienced developers may charge a bit more as they can keep bugs and unnecessary delays to a minimum – saving you thousands of dollars in the long run. Despite that, high quality apps for any small business should not cost you an arm and a leg.
4. Presentation does not matter
It was previously mentioned that your app does not have to be overly splendid in order to attract customers, but it does not have to be boring either. This means that you need to create an attractive app to catch the eyes of users. And this will depend on your target audience. For example, if it’s a game for children, use the best colors that can attract them. From the graphics, down to the color, to the text font you are going to use, every element must have a purpose. You do not need to add every possible extra, fancy add-on or decorations. Just make sure it does what it is supposed to do – efficiently. User experience is one of the most important factors in the success of an application as users continue to use apps with good user experiences and abandon those that do not.
5. Once the mobile app development is completed, your job is done
People who are not familiar with mobile application development are often deceived that once the app is developed, their job is done. Getting your app developed and approved is only half the battle. The truth is that getting your app created does not mean it will get noticed right away. After your app is built, there is a marketing job that needs to be done in order to give yourself a chance to get noticed. Also, because Google Play Store and Apple iTunes Store are actually search engines, keywords are important to optimize. Furthermore, you should check comments from users who have already downloaded and used your application to look for feedback.
6. It takes two to three days to create an app
Nothing could be further from the truth than believing that you can have your app created in less than a week. Developing an app can be a lengthy process, but if you hire experienced developers, it does not have to take any longer than necessary. So how long will it take to build an app? When you ask a developer this question, you will almost certainly get this response; “it depends”. It depends on quite a lot of factors, some of which they won’t even be able to mention until they have an idea of what type of an app you want.
7. iPhone shouldn’t be taken into account since nearly everyone has Android
You might see lots of Android smartphones around you, in the hands of your clients, friends, coworkers, etc. Nevertheless, if we take a look at the recent statistics, there is an important difference when it comes to iPhone apps. While Android is dominant in total sales, the key strength of iOS is revenue as it leads in this category. To cut a long story short, both platforms are winners, and neither can completely replace the other one.
8. Mobile apps are less expensive than computer applications
Many people have ended up believing this. We are often told that mobile applications are smaller in size than computer applications. For this reason, the former should cost less money to develop than the latter. This is, unfortunately, not true. Fact is, money is required to hire the expertise of mobile application development experts just the same as desktop software developers. The cost is largely dependent on the type of project you wish to complete. Apps that are designed to complete one specific purpose like flashlights are typically very cheap. On the other hand, gaming apps are normally among the most expensive products as they involve a lot of complex coding and extensive design.