bizness apps reviewsWe won’t belabor the obvious – sales are good for businesses, and most business owners want more of them – so we’ll cut right to the chase. If you want to increase sales, offering a mobile-optimized website is a great way to do it.

“Why bother?” you ask, “I’m already online. Most mobile devices can browse to my website just fine, can’t they? Who needs a mobile site?”

You do! Here’s why:

Browsing non-mobile-optimized sites is a nightmare

The problem is, even though some smartphones can pull up a website, if the website isn’t mobile-optimized, the experience can really suck, to put it mildly.

You’ve probably experienced it yourself – you search for a site on your mobile, wait for the results to load, find a likely link, click it… and then the problems begin.

First, the page takes too long to load. You’re staring at that damn progress bar as if you could will it to completion. But it won’t budge. You wait, and wait, and wait some more.

Finally, the page loads. You can’t read a thing, though – the text is the size of microscopic life. You try to zoom on your display, but you accidentally click a link on the page in the attempt, because you can’t see anything. A new page begins to load…

Okay, if your phone survives the browsing session without being planted into your wall, you won’t be going back to that site. And research shows that most people don’t return to bad sites. This is the penalty you suffer when you don’t have a mobile optimized site.

The mobile-optimized difference

The browsing experience on a mobile-optimized site is much smoother and easier. The site loads faster, and everything is simplified and designed to display well on the small screen. You can read the text, scroll quickly, and find what you need.

Why is this so important for small business owners? Well, 75% of people use their mobile device to get real-time location information. And overwhelmingly (90% of the time), these informational searches lead to an action, like a visit, or a purchase. In fact, 50% of the time, the searcher winds up buying something based on their searching!

Putting these things together, 1) people are looking for local businesses on their mobile devices, 2) if you have nice mobile site, your business will be in the running, and 3) half of these people are looking to spend money. Such conversion-ready leads are just about the best thing you could ask for when it comes to sales.