Considering a subsidiary of Toyota in Denso-Wave was the inventor of the open-source QR Code in 1994, it should come as no surprise that metaio, the developers of junaio, touted the world’s most advanced augmented reality browser has announced that in a partnership with Toyota Motor Sales that Japanese pop-star Hatsune Miku will come to life in an augmented reality 3D experience.
Augmented reality is the 3D cousin of QR Codes, which are largely regarded as links from the offline world back online, but QR and AR are becoming interchangeable as apps are built that have both AR and QR capabilities.
Hatsune Miku is a vocal and visual character that was created by Crypton Future Media Inc. in 2007, and has been featured in more than one hundred thousand user generated songs and videos.
Miku was chosen because the new Toyota Corolla has updated exterior and interior in design and tech features that allow it to stand out from the rest of the mid-size compact car market.
Toyota’s Digital Marketing Manager Michael K. Nelson says: “metaio is a great partner for Toyota in working towards wider-scale applications of AR in the auto industry. We’re very excited about the future opportunities”.
Augmented reality will have much more than just an entertainment future in the auto industry, and for now, this is a great way for Toyota to introduce these concepts through entertainment purposes so that consumers can get used to the idea of the future potential for an augmented driving experience.
The ToyoTag will be available to download and print out at http://www.toyota.com/corollamiku and may come to an auto show near you.
Author: Dan Verhaeghe is the Marketing Specialist and New Media Expert at McLoughlin Promotions. He can be followed @mcloughlinpromo or reached at [email protected]