It is always exciting to launch a new web application that has been on your mind for a while. Before pushing it live on the Internet, you work hard on it by writing quality content, taking care of design elements and user interface, and optimizing it for the search engines.
Launching a web app is an important step toward a new journey. Few website owners know what to do after making the web app or website live.
In fact, the real work starts after pushing it live. All the efforts and energy that you invested in building the app wouldn’t be worth it if you relaxed after its launch. You will need to continue to put efforts and work hard on it to improve usability by adding new features and responding to reviews and more.
To make a web app become successful and grow with the time, you need to create a web app management plan and strategy. This strategy will be focused on short-term goals and long-term goals. Without proper plan and strategy, your efforts and investment might not be able to direct you on the right path.
- Double-check crucial aspects of web app after launching it
When you have received all the congratulations for your new web app, it’s time for you to double check everything. Even when you have taken care of them before website launch, sometimes things still can go wrong. You should check for the following things and fix if necessary.
Loading speed: How much time does your app takes to load? You can’t check speed before making it live. Loading speed is very important because if it is slow, the end users will leave it. You can use tools to check the speed of your web app and then work on the suggestions provided by these tools.
Check images and content: Double check every image on your site to ensure that the dimensions and sizes are the ones you wanted. Make sure you have uploaded optimized images so that they don’t affect loading speed.
Proofread every line on your web app to avoid any grammatical errors or typos. Such mistakes can make a negative impression on visitors. Make sure that your content is completely free of plagiarism and is optimized for search engines.
Checking web app across distinct devices: A web app that is working seamlessly on desktop, might not work the same on a mobile device. Check its performance on multiple devices that vary in screen sizes. Your end users will be visiting the app from desktops, smart phones, tablets and laptops. You need to ensure that it works well on all devices, including Apple products, Windows and Android operating systems.
Checking forms: If you have set contact forms, e-mail sign-up forms or any other form on your app, then test all of them to ensure that they are working as required.
- Create marketing strategies
For a successful web app, you need to create marketing plans and strategies that can attract visitors and turn them into customers.
Your marketing strategy should include a number of methods and platforms where you will need to work.
Social media: Social media platforms like Twitter, Facebook, LinkedIn and Instagram will help you in building a community of followers. These platforms can bring new users to app and boost conversions. You will need time to build a large follower base, but it can help in influencing the brand.
Content marketing: To reach more users on the web and attract visitors, you need to have a content marketing strategy. This strategy will be implemented through blogs, e-Books, reports, guest blogging and reviews.
E-mail marketing: To gather e-mail addresses of visitors and then offer value and updates about your services, you need to have an e-mail marketing plan. When you have a lot of subscribers, you can send them mailers while launching a new service on the web app, or providing discounts on existing products. This can inform them and entice them visit your app.
Search engine optimization (SEO) strategy: Optimizing your web app for SEO will help you rank higher on search engines. SEO is considered very significant for a website or web app. When users search for a keyword or a thing they are looking for related to your business, then your app should appear in search results. The more visibility of your app in search engines will lead to visitors to your app.
Campaigns: Conduct campaigns to reach the users who might be interested in your services. These campaigns are especially helpful at the beginning of a web app when you don’t have the number of customers. This is an effective way to extend your reach.
- Maintenance and protection
To prevent your web app from security risks, you need to have the right maintenance plans and security practices in place. You must back up all data on your app frequently to ensure that everything is safe even if things go wrong. You should be using themes and plugins to power your web app and keeping them updated always. You should run a database sweep and monitor your app for performance, loading speed and traffic analytics on a regular basis.
- Keep optimizing your web app to offer more value
After making the web app live, it’s time for you to analyze its performance, find how users are feeling about the overall experience. Make the changes your customers suggest and optimize it accordingly.
Regarding user behavior, update and improve the user interface (UI), functionalities and features. Keep track of reviews and comments by users and respond to them even if they are negative. You will also need to remain active on social media platforms and respond to the queries from your followers.
Thousands of web applications are launched every day, but not all of them go on to become successful. The majority of people ignore important things after launching it because they had tested everything before pushing it live. Several things need to be done after launching it, or the web app might not gain the desired traction.