Sales automation applications have gone mainstream, with more than 3.8 million global users now adopting these tools to manage client relationships, sales pipelines, and business process management at their companies. By the year 2017, it’s expected that one-quarter of all companies will have adopted an online system as a way to extend their customer service contact centers and integrate social media into their existing business departments.

As demand for tools that offer sales automation in the cloud increases, existing platforms are feeling the pressure to keep up. Here is our selection for the top four apps for sales automation in the cloud, as determined by a combination of price, features, support options, and unique value propositions.


Small Business solutions from the worldwide leader in CRM. No software to install. It’s simple and quick. Salesforce CRM puts everything you need at your fingertips—from anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it’s easy. Price: Starting from $5 per month.

ZohoZoho CRM

Zoho CRM is a web-based CRM application, which gives you a 360-degree view of your sales, marketing, inventory, customer support and more. Additionally, Zoho CRM offers integration with E-mail, MS Office and Outlook and Google Apps. Your data is kept as safe as any bank. At present, Zoho CRM has ~250,000 users and counting. Price: Starting from $12 per month.


Insightly provides customer relationship and project management software to small businesses worldwide. More than 100,000 users in 100 countries leverage Insightly’s cloud-based application to manage customer transactions, interactions, leads, proposals, opportunities and projects from any device at any time. Insightly’s web application allows businesses to start using CRM with just an email address and a web browser. In addition, Insightly for Google Apps is the number one CRM application in the Google Apps marketplace. Price: Starting from $29 per month.


BPMonline managed to change the essence of CRM system transforming it from simple data collection to delivery of right and coordinated actions in your sales, service and marketing activities. With process-driven CRM it has become real. BPMonline CRM is a comprehensive online CRM system that brings easy and affordable process management tools to CRM professionals. The solution allows automating all CRM activities, driving greater response of your marketing campaigns, more closed deals, and top-notch customer service. Price: Starting from $350 per year.