You’ve built your app, released it and now it’s floating around in the various app stores. But as you know this is just the beginning. While creating and developing the app might seem like the heavy lifting, in reality it’s everything that happens after launch which is the tricky part. You have to pay attention to retention rates, see which design performs better with A/B testing and pray that there are no bugs (especially across different Android devices). To do this you need an arsenal of analytics to help you tackle these issues.
There are so many Android app analytics tools out there that it’s hard to know which one to use. But realistically you’re going to use more than one tool. Developers tend to use a variety of analytics tools to help them get a holistic view of their Android app. Each tool will offer you a unique view of your app and how it’s performing.
We did an extensive research of the top Android analytics tools used by Android developers. We found these ten to be the best (in no particular order).
“App success made simple”
Platforms Supported: Android and iOS
Firebase is Google’s app suite for mobile developers. Not only can you access your mobile app analytics, but you’ll also be given the tools to develop your app on their platform. But at the heart of Firebase is the analytics solution which gives you one dashboard to view user behavior and cross-network campaign performance. You can also export raw data to BigQuery for custom querying.
- Crash reporting
- Deep linking performance
- In-app purchase data
“Flurry Grow with You”
Platforms Supported: Android, iOS, Windows Phone, BlackBerry, mobile/web
Flurry Analytics provides analytics for businesses to monitor user behavior across multiple mobile applications. You can view data from multiple apps to get a holistic view of performance and easily compare your iOS and Android versions.
- User Acquisition Analytics
“Understand user experience. Optimize your app. Drive results.”
Price:14-day free trial/Paid
Platforms Supported: Android and iOS
Appsee is an industry-leading platform that not only provides you with traditional, quantitative analytics, but also qualitative analytics. With powerful touch heatmaps and user session recordings, mobile professionals can actually see how users behave and make effective changes to their app. You can also utilize Appsee’s analytics to easily reproduce bugs, ANRs, and crashes. This additional layer to numerical data helps you answer the “why” behind your numbers.
- Touch Heatmaps
- User Session Recordings
- Crash Recordings and Reporting
- ANR Recordings
- Conversion Funnels and Drop-Off Recordings
“Product analytics for product people”
Platforms Supported: Android, iOS, web, and mobile web
Mixpanel is a great all around analytics solution which helps companies with their web and mobile analytics. Their product analytics gives answers about how users engage with their products. Companies can get a better understanding of their user’s journeys and unlock more insights about everyone.
- A/B Testing
“Collect, View, and Export App Analytics”
Platforms: Android, iOS, Fire OS, Unity
Amazon Mobile Analytics allows you to measure app usage and app revenue. You can also track key trends, user retention, and custom in-app behavior events. With Amazon Pinpoint you can use your analytics and run targeted campaigns to drive user engagement.
- Custom Events
- Active Users
“No more sad apps.”
Platforms Supported: Android, iOS
Crashlytics is a free, robust crash and bug tracking platform (recently acquired by Google). Like Appsee, is also part of the Fabric.io suite and can be integrated with the simple click of a button. It is known to offer some of the most comprehensive crash reports in the industry, covering a wide range of factors such as device, battery status, charge in progress, wifi connection, and phone orientation. Plus, if any crash goes unresolved, it sends a friendly reminder to its clients alerting them of the matter. Crashlytics also has a special integration with Appsee which enables you to pair its reports with Appsee’s user recordings.
- Comprehensive crash reports
- Real-time processing
- Real-time alerts
- Smart charts on crash trends and insights
“We help solve your biggest mobile challenges.”
Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and HTML 5
Localytics offers a variety of features from your traditional analytics to smart targeting and marketing automation. You can understand your users and their interactions with Localytics. You can also then take the right actions to drive targeted engagement across the user lifecycle.
- Sessions and Events
- Uninstall Tracking
“360° web and mobile analytics”
Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, Web
Countly provides the full analytics picture for web and mobile. You can see your customer journey on mobile and web. You can also see which users are affected by crashes and make changes when necessary. Another unique aspect of Countly is that it offers a real-time, open source mobile analytics application that you can host on your own servers.
- User Profiles
“We help teams build better products”
Platforms Supported: Android, iOS, web
Amplitude helps answer all user behavior oriented questions. Their product analytics shows you who your users are and what they want. Amplitude shows you microscopic data so you can zoom in to any data point. You also have access to all your raw SQL data.
- User Activity
- Funnels & Conversions
“All your analytics on one place”
Platforms Supported: iOS, Android, web, and mobile web
Facebook shows you how users engage with your product across all devices and platforms. You can get a better understanding of your customers by comparing them to Facebook’s customer data with their demographics, retention, and conversion reports.
- Best Customers
So there you have it! A solid list of the industry’s top ten Android app analytics platforms. We recommend selecting tools that cover performance and aggregate insights, but also enable you to dive into the UX and user behavior within your app. However, whenever adding any SDK to your mobile stack, always keep in mind its ease of integration and footprint/effect on performance.
If you think we missed a tool, please let us know in the comments.