When it comes to online search, the phone call is still an incredibly valuable path to purchase for both consumers and small businesses. And, now that mobile search is increasingly more common, it’s no surprise that consumers want the ability to call a local business directly from their mobile website.

In fact, a recent Google survey of 3,000 mobile searchers found that the majority, or 61%, of consumers said having click-to-call functionality was important in making a purchase. This illustration from Search Engine Land shows that it’s more important in the purchase phase than in any other phase of the consumer buying journey.

This ability is extremely important in the local space, with 76% of consumers saying they would use mobile call features to schedule an appointment for local services. This fact further emphasizes the need for local businesses to not only have a mobile-optimized website, but to also have visible click-to-call functionality to aid consumers in their purchase process.