When you wake up in the morning, what do you do first? Turn off your alarm clock, make some coffee, and check your phone? If this sounds like your morning routine, then you’re not alone. According to Digital Trends, on average, Americans spend a whopping 4.7 hours a day on their phones.
Whether you’re browsing the web, scrolling through Facebook, or playing a riveting game of Candy Crush, you most likely check your phone about 40 times a day. There’s a good chance that you’re even reading this article on your mobile device! So what does this mean for marketers?
It’s Time to Focus on Mobile Marketing
Every year has seen more and more growth in smartphone usage. A study by Flurry, a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015. And all signs point to this upward trend to keep its momentum. More people using their mobile devices means more potential shoppers for advertisers to target.
Mobile advertising isn’t new, but it’s finally gaining on non-mobile desktop advertising spend. Business Insider predicts that by 2018, mobile ad spend will top nearly $42 billion, leaving desktop advertising with roughly half of the spend from mobile advertising. This growth is something that marketers should be keenly aware of because all signs point to mobile surpassing most forms of advertising.
Mobile Marketing Is Bigger Than You May Think
The power of mobile marketing is that it’s not just limited to browsers. Sure you’ll see advertisements when you look something up on your favorite search engine, but you’ll also see ads on apps. Advertising on apps is an integral part of advertising for mobile devices. Most people even spend more time using apps on their mobile devices than they do watching television.
Marketers must target these mobile app users if they want to be heard or seen by the masses. These apps include social platforms like Twitter, Instagram, and a little site called Facebook. Putting your ads on these apps will give you the power to reach the majority of your target audience on the device that they’re frequently on. And this isn’t just teenagers using mobile apps and devices more; mobile devices are being used more by anyone who owns a smart device.
By understanding the way that the market is changing with mobile in the forefront, marketers can gear up and stay on top of the newest innovations in mobile marketing. We live in a new time where mobile technology and innovations are happening even faster than Apple releases a new iPhone, so marketers need to stay one step ahead.
