Local discovery of interests has turned a little more interesting in India. According to Techcircle, Playcez, a Delhi based startup that boasts of boring weekends and evenings becoming history soon, has raised a seed round from angel investors Rajesh Sawhney of GSF Accelerator, Mukul Singhal of SAIF Partners and iXiGO founder Aloke Bajpai. In doing so, the startup that was the part of the GSF India accelerator program has become the first graduate GSF India accelerator to raise investment.


Though the investment figures have not been revealed but according to TNW, Playcez has sealed a 6-figure US dollar seed round — which is said to be just short of $1 million — led by Sawhney himself (representing GSF India) and Mukul Singhal of SAIF Partners. Along with the funds, Singhal will provide advice and support around the company’s business model which continues to evolve as a world class product and get greater consumer traction. In addition to this, Aloke, iXiGO founder, who has been one of the early mentors to have closely mentored the team in terms of product development, would be in close assistance too.

Playcez which has 8 days to go live has been a mobile first company. The local discovery model of the company would mine social data in real time, monitor check in data of services like Foursquare and use algorithms to suggest popular locations in their given locality. The app that was built in 5 weeks during the GSF India incubator program, at present has a presence on iPhone app that is also currently in the private beta stage. The iOS app at present is focusing on interests like data for food, nightlife, adventure and business categories. Going further the company wants to grow its presence on Android platform too.

Not that Playcez is entering a virgin market but keeping the focus on mobile first would definitely boost their growth. Especially when everyone in the market is talking about the integration of local, social and mobile.