Mobile search is growing

Google’s “Our Mobile Planet: Global Smartphone Users” study showed some interesting figures when it comes to mobile use. According to Mobile Marketer, 60 percent of consumers looked up information on a product or service on their smartphones after seeing a business or TV ad.

This shows that people are turning to their mobile phones over desktops and even laptops to quickly research products/services/businesses that they want to learn more about. The manager of mobile ads at Google, Mountain View, California, Dai Pham, said “The research shows that the mobile movement is a global phenomenon. Smartphones have become an indispensable part of our daily lives and is transforming core consumer behavior.”

More interesting results from the mobile use study are as follows:

  • Fifty-five percent of consumers looked up information after seeing a magazine ad
  • 51 percent looked up information after seeing a poster
  • Ninety-three percent of U.S. and British smartphone owners said that they used their mobile device within the past seven days to go online compared to 98 percent of desktop searches
  • Across all the countries surveyed, smartphone ownership increased over the year, signaling a shift from feature phones to more sophisticated devices

The study shows just how much mobile search has grown over the past few years. Bryan Laurienti, co-owner of BBB Systems, noted that the reason for this is due largely to convenience. You always have your phone with you and it’s easier to utilize in any situation, from anywhere, rather than having to be tied to a desktop or pull out your laptop.

Tell us: How often do you research businesses and products on your smartphone rather than your computer?