Have you forgotten about the mobile shopper?

Do you feel your business is out of touch with today’s consumer? The answer to your problem could be investing in mobile technology. According to KISSmetrics, website visitors are 51% more likely to do business with you if you have a mobile site.

Plus, if you don’t have a retail location and are relying solely on website sales, KISSmetrics says having a mobile site for your business can increase engagement by a staggering 85%.

To ensure you’re reaching as many consumers as possible, a mobile site should be your first order of business. When you have a quality mobile site for your business developed, (make sure it’s a mobile commerce site if you sell products), you’ll start to reach those people who are looking to make an immediate purchase. You may notice your business receives other benefits from your mobile site too, from increased brand exposure to greater customer satisfaction levels. This occurs because your consumers now have access to your services and/or products 24/7, no matter if they’re on the go and using a mobile device or at home on a desktop.

Once you have a mobile site in place, now you can start thinking of other ways to reach the mobile shopper. Custom QR codes are a great way to promote not only your mobile site, but specials, upcoming events, coupons, and new products. Bryan Laurienti, co-owner of BBB Systems, noted, “Mobile apps and mobile ads are two other effective ways of reaching new customers and boosting your profit. No matter what type of mobile marketing technique you choose, be sure to analyze your target audience first to ensure you address their needs.”

Tell us: Have you used mobile technology to give your business a modern update yet?