Today, people use their phones for everything: they can check their email, conduct web searches, access websites, purchase products, play games, check social media accounts, and much more. With so many phone-friendly features and technology available, it’s safe to say not going mobile could be hurting your profit.
When someone goes to a site that hasn’t been optimized for mobile phone use, it’s immediately evident. Often, it’s extremely slow to load, links don’t work or are hard to access from your phone, content appears jumbled, and it’s impossible to find what you’re looking for.
Now, think about that in business terms. If a prospective customer pulled up your site on their mobile phone and had those problems, do you think they’d stay on your site to order products or get your contact info? The odds aren’t good. What they’d probably do instead is conduct a quick Google search of your competitors and purchase from the one who offered fast, easy access to the information they were looking for.
There are countless benefits of investing in mobile website optimizationfor your company, including:
- Faster Download Speeds – mobile website optimization gives your customers fast download speeds so they don’t get tired of waiting and choose a different company
- Enhanced User Experience – leave your customers with a good impression of your business with a mobile site that’s user-friendly
- Competitive Advantage – stand out amongst the competition by giving your target audience what they want, when they want it
- Portability – your customers can access your products and services 24 hours a day, 7 days a week
Remember, it’s crucial your company advances along with technology to ensure your profit grows over time rather than lessens.