Twitter Facebook LinkedIn Flipboard 0 Google recently announced Chromecast — a $35 device that shakes up mobile TV. While they’ve failed to conquer the living room before with Google TV, how is Chromecast different? For starters, it was so popular at launch that Google had to cancel the free Netflix bonus within hours of its release. The dongle-like device plugs into a TV’s HDMI port, pushing content from any mobile device…while also turning it into a remote. It’s Google’s direct blow to AppleTV and Airplay, as well as other products like Roku’s Streaming Stick and Plair. The main difference? Those are $99. Since Chromecast streams from its own Wi-Fi source — it offers better streaming, at full resolution. So far, Netflix, Pandora, YouTube, Google Play content and any open Chrome Tab can be broadcast to TV with the “cast button.” For advertisers, Chromecast is a huge opportunity to bring targeted ads to the big screen. Expect the YouTube ad market to boom, with high quality videos that speak directly to users. For developers, the Cast SDK is now open to explore entertainment app ideas. If Google’s trying to edge out cable, they’ve smartly put the mobile screen first. Twitter Tweet Facebook Share Email This article originally appeared on Innovation and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Alan Draper Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market. Alan has previously written … View full profile ›More by this author:Get Free Bitcoin and Earn Interest on Crypto with ZenGo5 Best Cryptos to Buy on the Dip in the May Crypto CrashEuroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges