Jay Leonard
MM21 – What You Can Learn From the Best iOS 7 Apps (So Far)
Apple recently released iOS 7, and everyone has an opinion on the design that’s the biggest change since the OS’s inception.
As the dust settles, we’re looking at some of the best apps that were released alongside iOS 7, and how you can look to them to take advantage of iOS 7′s new features.
First off, when Apple releases a new version of iOS, it’s the perfect time to update your app. American Airlines was one major brand that did just that, and its app update features a great use of transparency as well as transitions.
Another update we really like is Hipmunk’s, a travel app for searching for flights and hotels. The app makes nice use of motion; for example, tapping on a hotel makes the photos slide across the screen, letting users know there’s more to see.
The new motion in iOS 7 in general lets users know how to interact with different parts of the screen, building a more intuitive and engaging experience.
Another major brand that’s taken advantage of iOS 7′s new user interface and features is the New York Times. It has even made a bold choice by dropping support for iOS 5 and 6, as Apple now allows users to download previous versions of an app for whatever device they have that supports it.
iOS 7 allows the New York Times to introduce an interface that’s cleaner than ever, featuring a great use of transparency that defers to the content. This is a major principle of iOS 7—let the content come first.
Whether you’re updating an existing app to iOS 7 or building a completely new one, also make sure to consider the use of motion and transition in your app, and how that will help you create a compelling experience for users.
And if you don’t already have an app in the app store, right now is a great time to start.
This article was written for Business 2 Community by Jay Leonard.
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We are in the middle of a highly demanding and competitive environment, wherein the form factors, the operating systems and the customer requirements are evolving rapidly. We will see more branded apps following the suit to be compatible to the new capabilities of new mobile OS in terms of UI.
Companies are faced with the herculean task of keeping pace with these changes as they innovate at the “customer-facing edge”. There is a compelling need for an adaptive mobile app that rapidly tunes to the changing seasons and business scenarios of the company.
And this is precisely where dynamic updation of themes in the mobile app comes to the rescue. Updating dynamically will increase user engagement and also save time and resources by eliminating the need to develop a new version of an app for publishing new themes. You might be interested in a webinar on Implementing Dynamic themes in your mobile applications – http://j.mp/18ahxYX