Over 40% of mobile device users are using social media apps every day. Social media is the easiest, least expensive way to penetrate the mobile marketplace. Why? If you are doing inbound marketing right, you’re already there. You should be engaging in Twitter, Facebook and LinkedIn every day, preferably several times a day. Mobile social media apps tap into your social network updates and followers without any additional effort required by you. No need for website or app development on your part at all. Nice. But is that all there is to it? Not quite. You need to think about your mobile audience and the content you provide in your updates.

Remember the small screen

It’s hard to read text-filled pages, even blogs. What works are videos, podcasts and photos, since they are easy to listen to or view. Social media users like to share what they are experiencing, and what better way than to take a photo of something interesting or do a quick interview with a fellow traveler or conference attendee? There is a natural marriage between social media and mobile devices – because when we are out and about, that’s when interesting things happen and we open ourselves up to experiences. So remember that when you are posting to social media. If all you ever share are blog posts or comments, chances are excellent that you are boring (and missing engagements with) a whole segment of mobile social media users. My advice, mix it up. Include lots of photos and videos in your updates, even if you are at the office. You can always store them and share them anytime.

What are the best mobile social apps?

Here are a few for the biggest selling smartphones:

  1. iPhone: Facebook, Tweetdeck, LinkedIn, YouTube, Flickr, Meebo, Tumblr, Foursquare, Pandora and UStream.
  2. Android: Facebook, YouTube, Foursquare, DroidIn (LinkedIn), Seesmic, Meebo, BettrFlickr
  3. Blackberry: Facebook, Twitterberry, iTookThisOnMyPhone, UberTwitter, LinkedIn, Snaptu

Read more of my posts on mobile marketing.

What are your favorite mobile social media apps, and how do you use them for inbound marketing?