During the holiday season, many people take on shopping as a personal challenge. And for many, Black Friday is their shopping Super Bowl. Hours of strategy and planning go into forming a master plan that provides shoppers with the opportunity to find the best deals.

478704511-636x424But the way it’s getting done is changing, and one of the biggest changes is the use of mobile devices.

Shoppers now realize that they no longer have to scratch and claw their way through groups of crazed shoppers to get the hottest deals in town. Instead, shoppers are turning to their mobile devices to do their research and shopping. Let’s take a look at how much mobile devices played a role in last year’s Black Friday mayhem.

How did mobile use stack up?

Compared to the traditional stand-in-line for hours technique, which remains a Black Friday favorite, mobile devices experienced a major increase in use. Mobile traffic grew to 39.7 percent of all online traffic, a 34 percent increase from 2012. Mobile sales were also on the rise, reaching 21.8 percent of total online sales, nearly a 43 percent increase.

Shoppers weren’t the only ones using their mobile devices to their advantage during last year’s Black Friday. On average, retailers sent 37 percent more push notifications during the 2-day period in order to engage with shoppers. The daily average for mobile app installation grew as well by 23 percent.

Which devices did they use

As of no surprise, the iPad was widely used for online shopping, accounting for $417 million in sales during the 2-day stretch, starting on Thanksgiving. iPhones and Android phones were also popular, with iPhone raking in $126 million and Android topping off at $106 million.

What does all this mean?

It’s quite simple: start marketing your products online!!! Believe it or not, most shoppers don’t prefer standing in line for hours watching the sun come up only to find themselves battling other sleep-deprived shoppers.

How do you market your products online? You could start by posting your products and specials on social media. You can also create a landing page on your site with all your Black Friday specials. This makes it quicker and easier for shoppers to pinpoint your Black Friday sales. Perhaps pay for some online ads to grab the attention of online shoppers.

People are going online, and they’re not only doing their shopping, but they are also researching and strategizing for the upcoming shopping season as well. The trend on mobile use for Black Friday is pointing up, so if you’ve got a product or service, its best you get it online and start marketing early!