Mobile devices have been around for a while, but the era of mobility truly started with the advent of platforms like iOS and Android. For more than a decade, mobile devices have been merely a tool for making calls, but smartphones have a whole new meaning to the word mobility. In just a half a decade, mobile applications have become the core of all solutions on the consumer side as well as enterprise side.

But the fact of the matter is that mobility is still evolving and mobile app developers are still figuring out the rules of what makes a great mobile app. There are nearly close to two million applications that have already been published on the two platforms, but the biggest barrier in terms of growth has been successful development on the web. There is tug of war going on between developers to either take sides of native applications or HTML5 based web applications. Although each one has it own pros and cons, it has been all the developers’ preference up till now. But due the heating up of the competition, developers are now being forced to take into consideration user preference.

The web app world has evolved seamlessly due to the advent of HTML5. Incorporating Mobile best practices during the development cycle has surely given a huge boost to the viability of mobile web. It is important to understand that one should not absorb the assumptions that if you build it, they will come. These assumptions often steer a developer onto the rocks when creating mobile apps.

An ideal web application is just an intuitive web interface that does not require any built in plugin. The end user experience is close to the native applications, but in fact, it is platform independent. This means that developers are able to provide a seamless UI across platforms without any constraints. One of the major concerns in the current app development services is the availability of tooltip, which makes it easy for users to get accustomed to the navigation of the applications. Most of the developers tend to ignore this aspect of mobile application. Tool Tips are highly useful in making your application highly feasible. This enables the end user to get accustomed to the UI of the applications which leads to faster adoption.

Developers need to incorporate web analytics into their applications in order to determine user preference in exquisite detail. By doing so they can make change to their application and ensure that end user is satisfied with the product or service. If there is an inbuilt e commerce option, then do users abandon the purchase process at a certain point? Do they fail to click where they’re expected to? such question can surely help the developer create an immaculate application and ensure users perform the actions for which the application was developed. Big data analytics can help developers increase the presence of the application in the app store and ensure revenue stream. They can determine in real time, what changes are necessary and push the updates in timely manner.