I recently gave a presentation to a packed house of bank and credit union professionals about mobile banking and where it’s heading. And the “theme” of my message to them was — if this isn’t your top priority for 2012, it sure better be for 2013. (I’ll bet my pal CK Kerley would agree!)
The Federal Reserve just released some really telling research that not only shows how many of us are already using mobile banking – but how many people changed financial institutions so they could use mobile banking. (download PDF of the research here)
Here were some of the key takeaways from the presentation (which you can click through below. Email subscribers…click here.)
- 20% of financial instutition customers are already using mobile banking
- Another 13-20% say they will be by the end of 2012
- 60% of new customers said that being able to use mobile banking influenced their decision to switch
- 11% of users are using their phone’s camera to remote deposit checks
This isn’t optional for financial institutions that want to be in business in 2020. It’s really that simple.
Here’s my presentation — I’d love to hear your thoughts.