When creating the next big application, it’s usually on the top of the agenda to make that new app profitable. By taking a look into the Android factory, we can find the top ways to building a profitable application. There are 5 top monetary models for applications that include in-app ads, pay per download, freemiums, notifications and paid apps.

Paid apps are Apps that cost money, applications cost between $0.99 and $200. While 80% of paid applications are downloaded on average 100 times. So, what apps should be paid apps? These apps include those that are unique tools or services and games with large marketing budgets.

Freemiums come in many forms: incentive, offerwalls, time trials, and cripplewares. All completed offers generate revenue for the developers. Freemiums are used in basic free gameplay but premium items and services cost extra. In the instance that your game uses virtual currency, it is best to use the freemium model.

Then you have the notification model. Notifications are advertisements that are placed in the notification tray of the device. Notifications often offer higher (though fluctuating) CPM’s and the developer can set how many ads are sent. Apps that do not have a natural spot for banners will find this model beneficial.

Lastly, we have in-app ads, advertisements that are displayed inside the application. There are dozens of ad networks and revenue that is generated through in-app ad impressions. The best applications for this model are apps that don’t have a natural spot for banners and games that do not use virtual currency.

A few developer tips include planning, mixing, matching and implementing. Applying strategy during development while trying out different models and applying the best fitting model to your app will ensure a good profit off of your application. Start earning big today with the right model for your application.

Check out this infographic presented by Startapp to learn more.


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