What’s a tweetchat? Think of it as a webinar in which the speakers, rather than talking, type out their thoughts in 140 characters or less. And instead of a dial-in number, you set your Twitter software (i.e. Hootsuite or my preferred, Tweetdeck) to watch a particular hashtag keyword during the event. (more explanation here)

SAP’s Social Media Marketing team will be holding its first tweetchat event on July 28th from 12 noon to 12:30 ET, 9-9:30 AM PT. The hashtag will be, you guessed it, #SAPchat.

SAP’s Kevin Cassidy will host. The topic will be enterprise mobility, and I’m honored to be one of the two guest (finger quotes) experts, along with Philippe Winthrop of The Enterprise Mobility Foundation.

Philippe is a longtime mobility analyst with IDC and Strategy Analytics – so no finger quotes when I call him a true influencer, especially in the key area of mobile device management (MDM).

Besides MDM, Philippe and I will discuss, among other things:

If you heard the webinar I held with Philippe, Kevin Benedict and FierceWireless’ Lynnette Luna several months ago, or follow him at @biz_mobility, you know that Philippe is also an entertaining, opinionated guy. So I promise it’ll be a great discussion.