For most people, the idea of having Google as an assistant isn’t that much of a stretch – many people already do, even if they aren’t using the official virtual tool literally named Google Assistant.

What is this tool? It’s Google’s offering to the virtual assistant industry, a field where artificial intelligence and cognitive computing are making for some exciting (though imperfect) tools usable by individuals and enterprises alike.

Google Assistant has the backing and design to stand on par with other massive virtual assistants like Siri, Genie, Cortana, Alexa, and more. But what exactly can this tool offer? How does it work, and will it work on the devices you use daily?

Google’s presence in the field of search engines has gotten so massive the term monopoly has been thrown around on more than one occasion. But the company’s digital tools and ever-changing search algorithms continue to provide a comfortable framework for millions and millions of online users. Could their assistant be just as popular?

The Origins of Google Assistant: A Long-Running Project

Google has been in the market of voice and virtual assistants for years, beginning with their “OK Google” voice controls.

The company originally positioned their assistant like those that customers were already familiar with. Even if they hadn’t used them personally, most tech-savvy people were familiar with the idea of using voice to control your device.

But Google took it one step further, moving along with plans from their now-defunct “Google Now” project. This tool was designed to take advantage of the high amount of information Google can store for users and locate for them. The goal was to have a person’s information on file to provide more relevant and user-centric experiences.

By mixing the two together and making some changes, Google Assistant offers users the chance to get voice-activated guidance, reminders, and confirmations in a system that gears its performance toward the individual user’s needs.

Google’s long-running tradition of understanding the way people search for solutions online has helped them craft their assistant into something truly unique. Google Assistant is currently one of the top tools of its kind in existence, and only continues to grow.

How Google Assistant Thrives: Content and Context

Though there have been plenty of concerns levied about Google’s use of peoples’ personal information to create a more customized experience on the web, this is a tactic that has been done in advertising for years.

Though advertisers may not be the single name behind a person or company’s inbox, messenger software, business tools, and primary search engine of choice, Google often is – but the information they gather is used to help their assistant do its job more effectively.

Google Assistant is able to utilize the large amount of information inputted into it, making it easier for it to understand what a user is trying to say and deliver the appropriate answer. The use of user-information to determine responses helps Google Assistant overcome many of the often frustrating “miscommunications” that occur between humans and smart technology in its current state.

But Google also takes advantage of the bigger picture as well. The high volume of search data they receive helps them understand context. How people phrase questions and input them into search engines has been studied and analyzed by everyone from software engineers to search-engine marketers.

Google Assistant’s artificial intelligence algorithm is designed to analyze voice inputs and decipher the true meaning behind them. While the majority isn’t always right, knowing what “most” people mean when they ask a question usually makes it easier to give an answer. This is true for digital algorithms just as it is for humans.

Would an Enterprise App Development Company Recommend It?

While having a virtual assistant powered by Google’s digital prowess would be helpful on a computer, smart TV, or nearly any other device, many people prefer the convenience of mobile. Most popular companies out there would call Google Assistant one of the top virtual assistants on the market simply based on its continued success.

Google Assistant can be used on your phone – as well as speakers, watches, and even in cars. It’s available on Android and iPhone, meaning even an iOS app development specialist may choose it over Siri.

We’d like to hear from you! Where do you think Google Assistant is headed in the future?