If you’ve been following us for a while then you probably have a good idea of what an app can do for your small business. The problem most people face once they’ve realized just how powerful apps can be is figuring out what kind of app is best for their small business. Our App Geniuses are always on hand to help walk you through the process, but it helps if you have some idea of what exactly you’re looking for. To that end, we’re going to help walk you through the app idea generation process.
Warning: If you’re looking for a quick answer, seek it elsewhere. We will not be able to provide you with a definitive answer as it differs highly for each individual situation. The purpose of this post is just to help you start thinking critically. It’ll probably bring up more questions than answers.
The first thing you have to do is take a critical look at your company and figure out if there are any problems that need to be solved. Is there a communication issue in-house? Do 
you have a problem sending or receiving shipments? Is your customer satisfaction low? Every company has room to improve, you just have to be honest about where your company is lacking.
Once you’ve figured out the problem you need solved, ask yourself who the app’s audience is. For example, if your problem is in-house communication, then your audience is going to be your employees. It’s crucial you get this step right because apps are handled differently depending on who they’re meant for. An app meant for one person isn’t going to be created the same as one meant for a specific workforce, which is going to be a lot different from an app meant for clientele.
Now that you know the why and who it’s time to start thinking about what and how. What’s the most ideal way to solve the problem you’re facing? What steps need to be taken to reach your goal? How can these steps be put into motion through technological means, i.e. an app?
The what and how are really where our App Geniuses come into play and shine but the more you already have the better. Get your answers together and contact an App Genius today to see what they can do to make your small business run smoother than ever before.
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