Websites can go offline, revenue can fluctuate, and outgoing orders can sometimes be delayed. Whether these incidents occur isn’t nearly as indicative of a business’ success as how quickly they are addressed. Geckoboard is a real-time business dashboard that continuously monitors key metrics and tell users when vital signs are showing distress.

In this Geckoboard review, I will explain how the business intelligence platform works and point out a few of its most popular features. Because Geckoboard’s status boards are made up of widgets, I will pay particular attention to the third party services that clients can use to retrieve the business data they want to track.

About Geckoboard

Businesses of all sizes can use Geckoboard to create status boards that track and monitor their most important vital signs. Geckoboard pushes all of the data that matters to its clients onto a central dashboard page and morphs raw figures into useful visualizations. Since their launch in July 2010, the platform has already thousands of business customers.

The way that a company uses Geckoboard will depend on the type of data that the business needs to track. Geckoboard’s ecommerce dashboard can be configured to display key metrics like uptime, revenue, unique visitors, average order size, and conversion rates right alongside fulfillment pipeline stats. Startup and geographic dashboards can also be used to show a company where its customers are coming from and how many of those customers are at risk of churn.

Main Functionality of Geckoboard

Geckoboard collects data from business apps and then summarizes, distills, and publishes that data on interactive status boards. Status boards serve as a centralized location to post all of the information that is most useful to a business—pulled directly from the tools and apps a business already uses—including sales targets, customer support backlogs, and server uptimes. By refreshing the data in real-time, Geckoboard ensures its clients always have access to up-to-date metrics when making important business decisions.

Not only can Geckoboard pull data from third-party apps, but the system can also unlock data that’s stored inside a company’s own website. Using the API documentation, businesses can create custom widgets that pull data from any system, including those that Geckoboard doesn’t currently support.

Benefits of Using Geckoboard

Geckoboard isn’t necessarily providing users with access to information they didn’t have before. What it is doing is presenting key metrics in a way that is easy to understand. By distilling key messages from popular business applications and tools, Geckoboard makes it possible for businesses to react to shifts in data in less time.

Endless customization options help Geckoboard stand apart from competitors. The platform offers an API that businesses can use to create custom widgets. Individual dashboards can also be adjusted to suit a company’s branding and styling elements using CSS. Finally, using Geckoboard’s Highcharts widget, businesses can create their own stacked bar charts, multi-line charts, and scatter graphs.

The Basics: What Does the Interface Look Like?

Start building your dashboard from scratch by adding widgets individually. To make the process even faster, Geckoboard lets you choose from a range of pre-built dashboard templates.


Configure your dashboard with settings that work for your business. Select the timezone, allowable device IP addresses, the dashboard width, and any custom CSS.


Select the widgets you’d like to add from a list on the left-hand side of the dashboard page. Larger apps have multiple widgets for each selected service. Geckoboard will also provide you with preview images that show how the widgets you select might look on your dashboard.


Support Information

Users can hit the “Get Help” button along the top of their Geckoboard status boards to find answers to their questions at any time. Geckoboard offers its users access to a comprehensive help desk with support forums, a knowledge base, and FAQ articles meant to address a wide range of common issues. These articles can be searched by keyword or browsed by topic. Users can submit tickets to request assistance when dealing with more individual situations.

Pricing Information

Geckoboard offers four pricing levels for businesses with varying needs. Solo entrepreneurs can utilize the company’s Personal pricing plan for $19 per month. Pricing for teams with five to 50 users runs from $99 to $999 per month. Users have the option of selecting annual billing in exchange for an enhanced pricing discount.

The Bottom Line

There’s a reason why Geckoboard is among the most popular web platforms in its class right now. The sheer number of third-party integration options—along with customization features that ensure that every business gets the tools that it needs—has helped Geckoboard win over businesses in virtually every industry. Usability is another area where Geckoboard excels beyond the competition. By distilling complicated algorithms and data points into easy-to-understand graphs and charts, Geckoboard has made it easier for business owners to make strategic decisions in minutes rather than days.

Ratings: ease of use 5/5, features 5/5, value 5/5