TinderWhitney Wolfe was an early employee at Tinder who sued the company for workplace discrimination and sexual harassment. She has now partnered up with two other early employees at Tinder, Sarah Mick and her partner Chris Gulczynski, the cofounders of YayNext, so they can launch a direct competitor to Tinder called Bumble.

The Bumble app describes itself as a social discovery app that promotes a respectful and safe community where you will never receive messages there are unwanted. They say your suggestions will be more relevant than what you find on other apps that are shallower and that lead you to dead-end matches.

So far sources have revealed a user making a match and chatting on the Bumble app. The website for the app also shows photos of the app which appear to use information that is more detailed than what is used on Tinder, such as company, job position, college and your year of graduation.

The Facebook page for Bumble displays a photo showing the making of the app’s launch video, which shows a helicopter and boat being used in the production. The founders’ Instagram accounts also reveal photos of the video shoots to promote the app in London at Ham Yard Hotel.

The company is officially called Moxco Limited and lists its location as being based in London. The amount of funding the company has raised is unspecified but it is speculated to be in the millions.

Former employees launching a direct competitor could give them a huge competitive advantage since they have insider knowledge of their most threatening competitor. It takes a lot of experience to build an app like Tinder and since the team, Wolf, Mick, and Gulczynski have public visibility they can spread awareness of their app relatively quickly.

The app’s release date has yet to be announced.

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