Google Pixel will be revealed at a dedicated devices event today, although purported leaks are everywhere. A simple search of “Google Pixel” on, well, Google has about 4.34M results. Let’s run down a little bit about what we know in advance of the launch.

1. Pixel is the replacement for Nexus

Google had been producing Android phones as “Nexus” for the past few years, but seems to have ditched Nexus in favor of Pixel. It had previously used Google Pixel for tablet and laptop products.

2. Google Pixel probably won’t be made by Google itself

OK, we meant to say “Alphabet” above. But previously, Google has partnered with Huawei, HTC, and Asus to produce their phones under the Nexus brand. It looks like HTC will be producing the Google Pixel phones.

3. What will Google Pixel look like?

Here’s a leak from Android Police which they claim they have an “8 in 10 confidence rating” around:

This leak seems to indicate no “camera hump” and an aluminum body as opposed to a polycarbonate one.

4. Google Pixel display

The last iteration of the Nexus had a 5.2-inch display with full HD resolution, creating a pixel density of 423ppi. Google Pixel will apparently have a smaller display (5 inches) but also offer HD resolution for a pixel density of 440ppi. In layman, non-engineering terms? Your Instagram pictures will be a little bit sharper — but honestly, a difference in pixels per inch of 423 to 440 isn’t noticeable to most human eyes.

5. Google Pixel camera

Google Pixel will reportedly have a 13-megapixel rear camera and 8-megapixel front camera. Nexus 5X had a 12.3-megapixel rear camera and a 5-megapixel front camera, so this is an upgrade in terms of resolution. Google Pixel XL, a larger smartphone, will offer 12-megapixel rear and 8-megapixel front cameras, which is the same resolution as Nexus 6P.

6. Google Pixel: The hype video

Yep, Google released one. It’s quick and mysterious, but references October 4th. It already has north of 3M views.

7. Google Pixel price

It looks to be starting around $649, with the Pixel XL starting higher.

8. Google Pixel: Potential hardware and features

It looks like the Project Ara modular phone is on hold from Google right now, but Google Pixel should integrate with Google Home — which CNET claims will blow Amazon Echo out of the market. The Daydream View VR headset, or the hardware that goes with Google’s VR platform, should be connected to Google Pixel. There’s also a possibility of 4K streaming with Chromecast.

Will Google Pixel challenge the iPhone 7?

The jury is still out on that one. iPhone 7 launch weekend sales were purportedly 25% lower than the launch of iPhone 6, although as some have noted, iPhone 7 sales are essentially “boom and bust” as many believe it’s just a bridge product to a 10th-anniversary iPhone releasing next year. The price points are almost identical between Google Pixel and iPhone 7, so customers are likely to make the decision off features. As of now, it seems like Apple is slightly ahead on the features curve, so it will be interesting to see what happens with sales.

Are you planning on buying a Google Pixel? Why or why not?