I own an iPhone. My colleagues have iPhones too. Actually, everyone I know who is my age has some kind of smartphone, and we use them constantly. This isn’t surprising; Millennials dominate the mobile market. Oracle recently discovered that 85% of young adults (ages 18 – 34) own a smartphone, and marketers are realizing that it’s not ads that attract young people – it’s apps.
Millennials are an important market that shouldn’t be overlooked, but you don’t need to be a marketing expert to tap into this growth. That’s where mobile apps come into play. If you’re a small business owner or an app developer, you can create a great app that attracts young people. Many believe that apps are difficult to manage and expensive to create, but that’s not the case. Small business apps are now easier than ever to design and launch. As a design agency, you should be reaching out to your clients; small businesses should consider designing one themselves or contacting their local web agency for help!
The study showed that this group of people are using their smart phones for a wide range of uses; everything from paying bills to interacting on social media and much more. The majority of these functions are done via apps, rather than a web browser simply because it’s easier and safer due to security protections built into the apps.
Top items millenials prefer to do or have in-app (by percentage):
74% – Purchase a product or service through a company’s app
65% – Flag issues or raise complaint/concerns that are submitted directly to the company
62% – Receive notice of upcoming deals/offers
60% – Advice on how to best use products/services received from the company
Always try to maintain a balance as well, make sure your apps highlight your client’s (or your) business. Keep clear functionality and a clean layout with an aesthetically pleasing design. Don’t overthink it, its cliché but if you build it they will come. Just give them a reason to keep coming back.
