There are a lot of vlogs out there on how your business can produce your own quality video content. Including how to make professional video productions with your iPhone. These tutorials are loaded with keywords like easy, simple, and quick. I wish. I’ve never understood why these posts would ever suggest that producing video is easy, simple, or quick. Unless it’s for self-serving reasons which I can forgive them for.

Can you produce your own business videos with an iPhone?

What is paramount for you to understand is that these tutorials are by people who know how to produce video. They have worked with different cameras before they ever shot with an iPhone. They can light, frame a shot, direct talent, edit, build graphics, colour correct, mix audio and so on. Don’t be fooled by what these tutorials are telling you, video production is challenging. Especially if you have never done it before. Simply using your iPhone will not make it any easier, I promise.

Which brings me to my next questions. Do you even know how to produce video? If not, then why are you even thinking about doing it yourself in the first place? Because the tutorials say it’s easy, simple, or quick? Or maybe you can’t afford to hire a video production company? I’m asking you this because I believe your brand, your business, your company, and your customers deserve the best, and nothing but the best. Don’t you agree? If you are trying to enhance the profile of your brand, increase sales, promote new products or services etc. then don’t you think well produced videos will help you achieve your goals? More so then the crap DIY video that’s really obvious it’s a crap DIY video? If you agree, then please, find a pro, become a pro, or don’t produce video at all. Sometimes it may be best to leave out the mediocre stuff and focus on the content creation you are really good at. Once revenues increase and you can afford a video producer, or you have practiced enough on your own and are now good at it, then start rolling out your video productions.

There’s only so much bad content we the viewer can take. And since we are inundated with content, your’s has to be great to stand out from the rest (especially from your competitors). The day’s of cookie cutter content are ending if not over. Content creation, especially video production has to be creative, shot properly with great sound, and most importantly tell a great story. It doesn’t mean it has to to be expensive. I’m going to repeat that. It doesn’t have to be expensive. It does however , need to be really freakin good. If you are truly confident that your video productions are great, or are at least getting better and better all the time, then keep going. I applaud your efforts, dedication, and tenacity. However, if you think it’s not up to par, and you don’t have the proper time to dedicate to your company’s video initiatives, then either drop it altogether, or find a qualified video production company to get it done for you.

I mentioned video production doesn’t have to be expensive. It’s true, it doesn’t. There are qualified producers and production companies out there for any budget. Try and source some film or broadcast students, they will gladly be of service for a very reasonable price. They will also have the gear, whether their own or from their school. Ask colleagues and friends if they know any video producers or production companies. Ask them if they have hired anyone before and how much it cost them. Were they satisfied? Will they use them again? What was the benefit of outsourcing their video production compared to the cost?

Go online, watch videos on YouTube, Vimeo etc. and get a sense for what you like and don’t like. Watch videos your competitors are producing. Are they good? Do they suck? Paying for video production services may be a greater benefit to you in that you can focus on other important aspects of your business. How valuable is your time to learn all the ins and outs of video production?

Back to my original question. Can you produce your own business videos with your iPhone?Yes you can. If video production is something you are interested in learning then do it. Learn the ropes, the ins and outs and eventually you will establish a workflow that will allow you to be more creative with your video content and story telling. If all you have is your iPhone then start with that. I’d highly recommend you not publish your first few go arounds though. Keep it a secret. You’ll thank me a few months or years later when you look back and watch it again.

Some businesses produce daily or weekly video clips with their iPhone based on FAQ’s. But that’s mostly done as an SEO strategy. Seriously, do you need a video on FAQ’s? Is that quality content that will separate you from your competitors, seeing you at your desk, shooting a selfie video based on a frequently asked question? If however, you want to produce FAQ videos, then here’s how you do it. Compile a list of questions, 20-30-40, however many you want. Shoot them all in one day, at your office, with a proper set up including lighting, sound etc. That way, you’ve knocked off a whole set of higher quality video productions in one shoot day. Creative content also requires creative solutions. Don’t forget that.

I want you to succeed, your business, content, video productions. I want everything you do to market your business be the best it can possibly be. Video production is an extension of your brand. It represents you, your thoughts, emotions, ideals…your passion. How do you want that to look? How do you want your customers, clients, and staff to respond and react?

This is my favourite iPhone video tutorial. I like it because it’s well produced, and also because producer Eric Olsen, nails it with the title Home Movie on Your Phone. I think you can read between the lines.

As always we love hearing from you. Any questions or comments please let us know.